Mindshare
Base:
1St Giles High Street, London WC2H 8AR
Size:
World's fastest-growing media agency
Examples of Clients:
First direct, Nike, Jaguar and many more
Advert and Product:
The product which is being advertised is the AXE deodorant.
Denotation:
The advert is based in an English class. The teacher is teaching some adults English, a young male student walks into the the lesson and the teacher pauses and takes a deep breath. She then says "Bom Chicka Wahwah" due to the the scent of the young student's fragrance. Keeping that in mind, the students didn't realise that she had stopped teaching, they then repeat the phrase "Bom Chicka Wahwah". Also they used that phrase as the slogan for the advert.
Obvious or Hidden message about the product:
The AXE commercial illustrates a middle aged brunette woman with an English, which could slightly be related to men enjoying women accents. It seems to say that British women may seem more intelligent than any other ordinary American women. She is not portrayed in any relative sexual way with her grayish blue clothing and she does not seem sexualised in any way.
Explain the different ways in which an audience can be classified (you will need to consider standard occupation classification, psychographics, geo-demographics, by age and by gender)
In terms of what way the audience can be classified, i would say this advert appeals to the demographic side of people.
Explain why it is useful to consider advertising audiences in these ways.
It is useful to consider the audiences in these ways because you need to know which people would buy the merchandise advertised, and plus you need to know which channels to
Who is the target audience for the advert looked at? (Consider age, gender, gender, occupation, geo-demographics and psychographics.)
The target audience for this advert is people who use deodorants.
How has the audience been targeted?
The audience has been attracted through the use of the reaction of the teacher and the students. Their reaction tells you that the fragrance of the deodorant is intoxicating.
Using the Guerrilla Scope website, identify 2 appropriate TV channels to target the audience identified for the advert.
I would advertise this advert on the E4 channel because, this channel has a lot of merchandise advertised on it. For example, a lot of hair products, skin care and fragrances are advertised on this channel because they are companies which sponsor the programmes shown.
