Treatment and Script #1: Carling Beer

Radio Advert: Carling

Product: Carling Beer

Client and Placement: 
My advert will be played between 12:00 in the afternoon and 19:00 in the evening. My advert does not promote late night drinking, as many accidents happen when people get drunk. My radio advert will be played on the Smooth Radio station.

Script:
For my script I've chosen to make it into like a a little poem about the goodness of Carling:

(Music Plays)

MVO: 
"It's sneaky little tiny thing that comes without no call
the moment you think you have conquered it
is when you have lost it all.

MVO: 
Wherever you are going
or wherever you may be
don't think that it won't find you
or that you'll ever be set free"

Slogan/Tag Line: 
'Carling, It'll make you agree'

Length/Timing: 
The length for my Carling radio advert is 60 seconds. I chose this specific time as I wanted my ad to be brief, simple but effective. Long adverts tend to bore the audience.

Radio Station:
I've chosen to use Smooth Radio as the station which will play out my advert. The radio station I have chosen is Smooth radio. the reason being that smooth radio reaches 3,153,000 (6%) adult listeners each week. This would help my radio advert to reach a lot of people.

Brief Description:

I've chosen to do a Carling advert, reason being that there are many alcohol lovers out there and i want my advert to appeal to those who do not drink the Carling Brand, and to those who do.

Production Method:
I will be making my radio advert using the college's facilities for example the radio studio, the Mac computers

Target Audience: 
My target audience is people who love alcohol and those who don't. I've chosen to also target those who do not love alcohol in hoping to persuade them with my advert.

USP (Unique selling point): 
The unique selling point of my radio advert will be the goodness of it, and it's addictive qualities.

Resources Required:

Human: 
The only person I will require for this radio recording is me.

Equipment: 
In order to make my radio advert I will need a voice recorder. After that I will need to use the Mac Computer to edit my recording, and to add the music bed.

Production Time (recording and editing): 
The recording will not take more than a few days to complete.

Style of Music bed: 
For my music i will use either classical music or have no music bed at all. This is because i want what i'm saying to be the main focus of attention, i want the audience to only focus on what i'm saying.

Budget Information

I will need to consider the budget in terms of the cost for the time slot which i want and paying the Smooth Radio station to advertise my advert. In terms of the cost, getting the equipment and getting the time slot at the studio to record would are the only aspects which are gonna be costly.

Radio Advertising Production: Regulations and Costs

Issues that must be considered in terms of radio advertising:

Compliance

The overarching principles of this Code are that advertisements should not mislead or cause serious or widespread offence or harm, especially to children or the vulnerable. Broadcasters are responsible for ensuring that the advertisements they transmit comply with both the spirit and the letter of the Code. All compliance matters (copy clearance, content, scheduling and the like) are the ultimate responsibility of each broadcaster. The ASA may decline to investigate where there is a dispute which, in its view, would be better resolved by another regulator or through the Courts.

Rules

Advertisements must be prepared with a sense of responsibility to the audience and to 
society.
Advertisements must comply with the law and broadcasters must make that a condition 
of acceptance. 

Harm and offence

Principle: Advertisements must not be harmful or offensive. Advertisements must take account of generally accepted standards to minimise the risk of causing harm or serious or widespread offence. The context in which an advertisement is likely to be broadcast must be taken into account to avoid unsuitable scheduling. Advertisements must contain nothing that could cause physical, mental, moral or social harm to persons under the age of 18.

Rules 
Advertisements must not cause serious or widespread offence against generally 
accepted moral, social or cultural standards.

 Advertisements must not exploit the special trust that persons under the age of 18 place 
in parents, guardians, teachers or other persons. 

Advertisements must not include material that is likely to condone or encourage 
behaviour that prejudices health or safety. 

Radio only – Advertisements must not include sounds that are likely to create a safety 
hazard, for example, to those listening to the radio while driving.

How does this relate to my advert ?

Intellectual Properties Research

What is Intellectual Property?

Intellectual Property (IP)

Intellectual Property or 'IP' is a broad term that is used to describe the results of creative and innovative endeavours. It is described as 'intellectual' because it is the result of the application of the mind.

It is described as 'property' because, just like other property, it can be owned, sold and transferred, leased or given away.

Types of intellectual property include:

1. patents (for new or improved products and services)
2. trade marks (for logos and brands)
3. registered designs (for the shape or appearance of a product)
4. plant breeder's rights (for new plant varieties),
5. copyright (including software, databases, and other copyright works), and
6. circuit layout design rights.

Confidential Information is sometimes also called intellectual property, although it does not have all of the features of the items described above. Confidential information can be referred to as trade secrets,or know how, and can include items such as a client list, manufacturing specifications, business and marketing plans.

Radio Production Task 2b: Question 4

Stages of Production

Research:
This was the first step in which I had to do some research about my product. I researched into the different companies in which my product relates to. This is a crucial step when producing a radio advert, as you would need some sort of idea to base your product on.

Brainstorm Ideas:
Brainstorming is when you come up with the initial idea of how your radio advert will go, what it is about, how you will produce it whether you will use a voice recorder or a studio e.t.c. In this stage you have to take into consideration of the research you did, and you have to keep your target audience in mind.

Script Writing:
The script is when you plan on what you will say in the advert. This is stage where you take your ideas from the brainstorm and base your script around it. This is a very crucial stage because without the script you most probably won't have a clue on what you will be saying in your radio advert. Writing the script is pretty easy once you have the basic knowledge of what you want to say. In terms of creating a professional radio advertisement, script writing can be quite expensive, this is because you will have to hire someone who can produce a good script for your advert.

Record:
This process is when you record what you have written on your script. In this stage you can either record in a professional studio, where you have the best equipment to make your advert sound professional. However, before you record you should make sure the script is thoroughly checked throughout. For example look for spell errors. In terms of the budget, this process would require a lot of money due to the fact that you'd have to pay.

Editing:
The editing process is when you ad in the music bed to your recording. You also have to edit out some mistakes or unwanted background noises. When doing this process you must use a software in which you are comfortable with to edit your advert, you can also add some special effect such as distorting your voice when you know what you are doing.

Complete:
This is the stage where you finalise you advert, checking if there no distortions or if other voices are too loud preventing other voices to be heard. This is when you mix down your advert and convert it to an mp3 format.

Summarise the duties and skills needed by a Radio Commercial Producer

Essential Knowledge & Skills required for a Radio Producer

Radio Producers need the following:

ability to generate original ideas, and to think creatively about how to communicate them

excellent writing and story-telling skills, which they can adapt for different audiences and platforms
when necessary, an understanding of how to use their voice to communicate effectively with listeners

knowledge of the Radio market, different station and programme styles, and audience demographics

the confidence and tenacity to pursue information, overcome obstacles, and pitch ideas to senior colleagues

ability to work independently but also as part of a team

self-motivation and adaptability

ability to work effectively under pressure, react quickly, and meet tight deadlines

determination, diplomacy and excellent interpersonal skills

empathy and patience, the ability to build rapport and draw information from people

ability to coach and develop talent in others

a comprehensive knowledge of the subjects relevant to the Radio genre in which they wish to work

a thorough knowledge of the law, ethics and industry regulation as they affect Radio production

knowledge of when it is necessary, and how to acquire, the relevant clearances and licenses, including copyright and music clearances

knowledge of the requirements of the relevant Health and Safety legislation and procedures

a high level of IT skills - particularly good word-processing and data handling skills

ability to learn how to use a variety of recording equipment and to operate different radio studios

ability to conduct effective internet research, use relevant computer software for audio editing, and, when necessary, to manipulate visual images or edit video, and upload all such material for use on websites.

Which of these skills do you have?

I have a  high level of IT skills - particularly good word-processing and data handling skillsI have the ability to conduct effective internet research, use relevant computer software for audio editing, and. when necessary, to manipulate visual images or edit video, and upload all such material for use on websites.

Task 2b

Which of the radio(s) stations would be most appropriate to reach your target audience and why? 

The radio station i have chosen is Smooth radio. the reason being that smooth radio reaches 3,153,000 (6%) adult listeners each week. This would help my radio advert because i'm targeting people who have suffered or have lost someone to cancer. Seeing these statistics about adult listeners, i would guess that some of them have r know someone who has cancer. Another reason why i've chosen Smooth Radio is that, it excludes appeals to both a male and female audience, but with a slight female majority (54%), this help my radio advert as it is targeting both males and females. Smooth's male listenership totals 46%.

What times of day would your radio advert be broadcasted? Why?

The time (s) of the day in which my radio advert will be shown is 11pm. The reason I chose this specific time is because the radio advert station itself starts at 10pm, so if I showed my advert when the radio station starts, not many people would be tuned in. Plus at this time some people would going to work, so when they tune in they will hear the advert. 

How long would your advert run? Why?

I have chosen to make my advert 60 seconds is because, 60 seconds is enough time to write a 60 second advert that makes your message clear than a 30 second advert that leaves doubts and questions.
You need to include specific details to help persuade. Specifics are always more believable than generalities. Close the loophole. Answer the question lurking in the listener's mind. 

But don't bore your audience by answering questions no one was asking.You're in a business category that's new and not easily understood. If you need to create the realization of need before you can sell your solution, it can easily take 60 seconds.You need to "baffle them with bull." 

If you sell a generic commodity, and your strategy is for people to buy from you simply because they like you better, you're going to need a world-class creative team. These ads are, without question, the hardest of all ads to write. But they can also be the most entertaining. These are the times when your production people can shine like the sun. Inspire them but don't instruct them. Buy them food, give them praise, and remind them that they're geniuses and that yes, everyone misunderstands them but you. Production people live to create ads like these, but you've got to give them time, encouragement and freedom.

How much cheaper than Television is radio advertising?

Radio advertising is more affordable than television advertising. This is due to the fact that it reaches target audiences at a lower cost than making a visual advertisement. Radio is three fifths as effective as TV, but only one seventh of the cost. So radio can be a much more cost-effective medium than television for advertising purposes, if it's used correctly.

Which times of the day cost the most to place a radio advertisement?

The times of the day which cost the most are early mornings and late afternoons.

Reflection and Feedback

Effectiveness of techniques used e.g. Storytelling devices and conventions.

For my computer game idea, I created an action, supernatural and fighting game. For my inspiration I used games such as the ‘Tekken’ series, the ‘Street .I used quite a few conventions in terms of the genre. For example my game’s genre is action, supernatural and fighting. Keeping that in mind, I designed my characters to suit the style of the game e.g. Cadmus has a hooded coat and a flaming sword and Oriax is wearing battle Armour and holding a weapon.  These conventions will make it easier for the audience to understand what type of game it is. In terms of the way the story is told, I chose to you both text and cinematic (animation). The reason being that if I only used text, the game would getting boring because I know that people don’t like to read as much when playing a game, so that’s why I chose to put some animation just to mix things up.

Possible Improvements

In terms of improvements, I guess I could minimize the amount if text I use in the opening sequence and input some cinematic footage.

Music Workshop

Interpretation of Aloe Blacc's 'I need a dollar'

This is my fourth music video edit. For this task me and Damilola did Aloe Blacc's ' I need a dollar' music video. I experimented with different transitions and fades. The theme which we tried to put across was sadness and misery because, the song is of a poor person needing some money because he doesn't have none. So we tried to capture the mood using the weather ( it was rainy and cold).

The Original music video

Task 2 Injustice Gods Among Us and Mortal Kombat 9

In this report i will be focusing on comparing NeatherRealm Studio's new game 'Injustice Gods Among Us' and their previous game 'Mortal Kombat 9'.

Deathstroke was kicking Batman’s ass. The sheer amount of bullets that the supervillain fired into the air juggled Batman as if he were a bowling pin. The Dark Knight had seen better days.

But this defeat isn’t a true example of the difficulty that Injustice: Gods Among Us offers. A technical hiccup made Deathstroke untouchable in my first three fights against him — though I suppose that’s fitting, given the assassin’s history with Gotham’s infamous crime fighter.

NetherRealm Studios takes its first stab outside of Mortal Kombat fighting oeuvre with Injustice: Gods Among Us, which comes out April 16 for Xbox 360, PlayStation 3, and Wii U. The roster is a “who’s who” of superheroes and supervillains from the DC Comics pantheon: Superman, Batman, Wonder Woman, The Joker, Green Arrow, and many more.

This isn’t the first time NetherRealm has gleefully played with DC lore — the team was also responsible for the 2008 release of Mortal Kombat vs. DC Universe. Without any trace of its long-running gory tournament series within Injustice, however, NetherRealm is free to craft an entirely new fighting game that it hopes stands apart from the monumental shadow of Mortal Kombat.

The backgrounds are just as important as the characters

To distance itself from the Mortal Kombat games, Injustice introduces a new unconventional set of tools that you can use to destroy your opponents. You can interact with specific items in each stage to trigger a variety of attacks if you meet the right conditions. In Metropolis, you can make an APC vehicle shoot your opponent if you knock them into the air in front of it and press the right bumper on the Xbox 360 controller.

On a level that appeared to take place in the Justice League’s orbiting Watchtower, I made Batman grab flying robotic drones and toss them at Lex Luthor. Not every character can interact with these levels in the same way. In the story mode’s first fight between Batman and Deathstroke in Arkham Asylum, Deathstroke used a gurney to quickly bounce up and over the caped crusader before I could blink. If you used Superman or the hulking undead behemoth Solomon Grundy instead, they’ll just pick it up and smash their opponents.

“The successful players [will be] the players that are going to incorporate the background elements into the match versus just trying to play it like a normal fighting game,” said NetherRealm Studios producer Hector Sanchez. “That’s why the arena choices are so important at the beginning of a [multiplayer] match. Do I want to play in a match where someone has the opportunity to keep throwing stuff at me, or do I want to play a match that’s more about positioning?”

It’s an odd idea that’ll take some time getting used to. A practice mode explains the finer details of each level, pointing out all the objects you can use and how much damage they do.

Staying in the fight

One aspect of fighting games that is easy to take for granted is the round system: Battles visibly begin and end with specific animations as one character perishes, with a large number on your TV indicating the start of the next bout. That’s why it took me so long to realize that Injustice doesn’t have any rounds at all. Instead, characters have two health bars layered on top of each other, and when one of them loses the first part, the action briefly pauses as that character picks themselves up again.

This lack of interruption is also seen in the story mode, which moves at such a brisk pace that I was completely caught off-guard by Deathstroke’s attacks after a cutscene smoothly transitioned into the fight. Sanchez explained that this was one of the top priorities for Injustice creative director (and Mortal Kombat co-creator) Ed Boon, who wants the presentation to go “completely flawless.”

For some of these storytelling segments, you don’t even have to put down the controller. Timed minigames appear for certain groups of heroes and villains, and the outcome determines how much damage your opponent will already have going into the fight. One such event takes place when playing as Batman: Lex Luthor starts charging toward you, and you have to throw your Batarangs to slow him down.

It’s not a big deal if you miss some of the button prompts since you can’t really “fail” — your opponent’s health bar will just remain full or barely unchanged. But if you succeed, you’ll have a definite advantage.

“This was just a way that we could kind of evolve the presentation so it wasn’t just story scene, fight, story scene, fight,” said Sanchez.

It worked rather well. The narrative hooked me in right away and didn’t let me go until the demo’s cruel cliffhanger, where Batman and friends were racing to stop the Joker from activating a dangerous weapon. That scene had enough tension and drama to fill up an entire graphic novel. But this was just the first chapter.

Task 2a Questions

What factors make up the budget for a radio advertisement campaign?

• The factors which make up a radio advertisement campaign are: 
• How much the producer need to spend?
• How much money will the client have to spend on this commercial?
• The cost of broadcasting of the commercial
• Local sales teams 
• National/regional agencies.

What is a music bed, and what are the three types?
A music bed is part of a jingle, or alternatively the entire jingle, where there are no sung vocalist. In other words it refers to a section where only instruments are heard. Music beds make it possible for a voice over to be spoken on top, without the spoken words being interfered with by the sung vocals.

Why would you use a music bed rather than a pop song in your radio advert?

The reason why you would use a music bed than a pop song is because a music bed allows you to put a voice over, whereas if you put a pop song, the vocals would disrupt and interfere with the voice over. Another reason why I would use a music bed rather than a pop song is because i would need to get rights to use the song, and this would decrease my budget.

What are the advantages and disadvantages of producing your radio advert using only production facilities?

The radio station itself?


Producing your radio advert using only professional production facilities may drain the finances of your small radio company. You may need the finance to purchase  new production equipment, the additional debt load can create a heavy burden. You also need to consider the cost of reduced productivity while your workers learn how to operate the professional equipment and any associated new production processes. Depending on the nature of the equipment, you may need to make changes to or expand your facility to accommodate it. The disadvantage of producing your radio advert in a production studio is that, in terms of the script writing, it would cost you a lot to pay the script writer than when producing in an external production house.
An advantage of producing in a studio is that you get professional sounding work. This is due to the fact that the studio has professional equipment.




An external production house?

When producing in an external production house, it's easier because you will be working in your environment. The budget would be less because you will either be working on your own, therefore you will not be paying anyone but yourself. Although it is easier to produce like this, the quality of the finished production may not be as good as producing in the radio station itself.


It's easier to create in your own environment.

Disadvantages:

• You may require professional assistance when trying to mix down your advert.
• For your advert to sound professional, you might require professional radio producing equipment.

What facilities are available at college for recording and creating your radio advert?

In the college, the radio or music producing equipment which we have is, the radio studio, the Mac Computers and voice recorders. The radio studio has a microphone, mixer and computers to help with the editing. The Mac computers are for editing in the Reaper software, and the voice recorders are for practising your script so you can get the basic idea. The reason why we do not use the voice recorders for the final advert is because the quality of the sound is not as good in comparison to the radio studio.

What are the studio facilities, requirements and limitations in terms of the following?

Time
In terms of the time, we have 

Audio hardware
The audio hardware we have to record is the radio studio, the mac computers, the Mac Laptops and the voice recorders.

Audio software
The audio software which we have is the Reaper , Logic (which is also a music making program), Reason (another music making program). 


Booking
If you want to use the the music room or radio studio you have to book it because many other people will have booked times when they want to use it. You go to Mike to book the music room, and when you want to use the radio studio you can ask Graham the technician.

Technical Support.
In terms of the technical support, Graham the technician can help in figuring out how to use certain programs, or when you want to know how to use different  editing techniques e.g. increasing the pitch of the voice.

Cancer Research Advert

This is my Charity Radio advert for cancer research.

1. What Charity were you promoting?

Me and Chaquille were promoting the Cancer Research.

2.What does the charity do?

The Charity informs the public about the cancerous diseases and helps people who either suffer from cancer or help people who've lost relatives or friends to cancer.

3.What was the purpose and message behind your advert?

The message which we tried to convey through our advert was how cancer can easily go unnoticed,and how it can destroy a family. We also tried to inform the public about the Cancer Research organization and what it is about.


4. Who was your target audience?

5.How did you attempt to target them through:

• Persuasive Techniques

• Content

• Style

• Music Bed

Task 3

In this report i will be giving a brief outline of the games i played at the Euro Gamer Expo. I will be explaining the gameplay mechanics, give a brief description of the narrative, describe the locations in which the games are set and finally compare the two games.

Kill Zone Shadow Fall

Kill Zone is an upcoming first person action shooter game. This game is set 30 years after the events of the previous game (Kill zone 3). The main themes of this game are vengeance, anger, perseverance, heroism/valour, hope and competitiveness. This game is based more solely on vengeance because as you can see in the trailer, there is some sort of war going on. This suggests some kind of conflict is going on, or some sort of uprising. The game play is absolutely superb and is enthralling. The realisticity of the game is something else; another quality, which makes this game a ‘must have’, is the technology you see in the game trailer, and the locations and area in which you fight. The weapons you use are futuristic due to the fact that it's been thirty years (in the game) since the last game. 

The game is in 3D so the graphics are going to be out of this world. As you can see, the level of detail on the gear, which you wear, is pretty amazing. 

This game has many interactive elements such as the people in the game. You can talk to the people or help them with even though it's not part of the mission or narrative. You have full control over the player e.g. customisation. With customisation you can change the suit, what rank you are, the type of guns you use and the gear e.g. night vision goggles. You can enter certain vehicles/ machines such as the hover craft. 

Assassins Creed Black Flag

Like the previous game, this game is divided two intertwined halves with one in the present day, one in a historical time period and the events of each influencing each other. So this tells the audience that this game time skips as you progress through the game. About 60% of the game will take place on land; player can explore 50 locations ranging from fisherman villages, plantations, jungles, forts, islands, Mayan ruins and exotic Coconut Islands.  Furthermore, there are around 75 beaches and sandbanks, which can hold various treasures and marooned sailors to add to Edwards’s (the main protagonist) crew.

Other activities include hunting, harpooning and exploring underwater environments. The game aims to blend between its land and aquatic experiences seamlessly, to the point where players can simply dive off Edward’s ships, swim to the shore and explore the land, as well as dive under the surface to loot underwater ship wreck. The Ubisoft company also mentioned the ‘exploration is the key’ and would be the focus point in Assassin’s Creed Black Flag. The game will also include naval combat, with 40% of the story-taking place on the water, which includes numerous side missions. After checking out a ship with Edward’s spyglass from the Jackdaw’s crow nest and evaluating the information and statistics, players can launch an attack using various scenarios; one can simply shoot the opposing captain, bored the ship by leaping from mast-to-mast and performing an air assassination, or charge into the fray to cut down foes using Edward’s swords. Once the captain of an opposing ship has been killed, players will have three choices- release the crew to gain crew members, send the ship to Kenway’s fleet or salvages the ship to repair Jackdaw. Players will also be able to exploit weather patterns, luring the opposition into less than ideal conditions such as dynamic storms, to their advantage. Naval combat also features a trajectory-based aiming system that requires knowledge of distance and the speed of an enemy.

Viewpoints will also make a come back in black Flag. As in the previous games, Viewpoints have to be synchronised so as to reveal information about an area and it's surroundings. Furthur, the will also serve as fast-travel locations.

In Comparison, these two game are very different in terms of the genre, and when a genre is set you have to follow certain conventions e.g with Action games you expect some sort of fighting and with racing games you expect there to be some type of vehicle or some hi-speed movement. The games aren't so different in terms of graphics because they are both on the PS4 console.

Computer Gaming: Task 2 Video Game Analysis Report

In this report, i will be analysing the games which i played at the 2013 Euro Gamer Expo. I will be talking about the games' features, the locations, the graphics, storyline e.t.c. The games i will be conversing about are the 'Injustice Gods Among Us' and 'The Crew' game. The 'Injustice' has already been released, but the 'Crew' game has not. What i played was just the full online demo at EuroGamer.


Injustice Gods Among Us


The Injustice game is solely focus on the DC Universe. Injustice the makers of Mortal Kombat, Injustice: Gods Among Us tells an original story set in a world where the lines between good and evil have become blurred. Split into several chapters and filled with one-on-one matches, you'll switch between different heroes and villains, each with their own strengths, fighting styles and powers. Plus there's the online "King of the Hill" mode for eight fighters to take turns fighting and spectating in the ultimate battle!

With a roster including everyone from icons like Batman, Superman and Wonder Woman to cult characters like Deathstroke and Harley Quinn, this is a fighting game in a (Justice) League of its own!

This is the game play for Mortal Kombat

This is the Injustice gods Among Us Gameplay

The fighting mechanics are similar to Mortal Kombat, they both use the same buttons to attack and to do the special. In terms of the graphics, costumes are designed by the costume creator for Mortal Kombat. The game uses location from the DC Universe such as Gotham City (Batman, The Joker, Harley Quinn and Bane), Metropolis (Superman, Lex Luther), The Watch Tower, Joker's Asylum, Fortress of Solitude and may more. Similar to Mortal Kombat, Injustice has stages where the environment in interactive. However in Injustice you can knock your opponent into a different stage and drain a hell of a lot of life. The lack of a block button and the change to light-medium-heavy is the core mechanical difference, but there are plenty of changes under the hood as well. “The utilization of the PS3’s SPUs on Injustice goes way beyond anything we did in Mortal Kombat, enabling us to have roughly three times the amount of objects on screen at a single time,” Sanchez explains. Dynamic lighting and particle effects may not be the selling point for a massive crossover fighter like this, but it’s heartening to hear that this isn’t just a re-skin of a previous game.

The Crew

The Crew is car racing RPG game. The Crew is an open and persistent world for racing across the United States. Missions can be played alone, with a friend or online. The Multi-player mode lets people create teams to compete online in races and other game types. The graphics of the game are amazing, since it's PS4 I'm not really surprised. The the game's location(s) are based in the USA. The level of detail of the game makes it seem as if you are actually in the city.