Radio Production Task 2b: Question 4

Stages of Production

Research:
This was the first step in which I had to do some research about my product. I researched into the different companies in which my product relates to. This is a crucial step when producing a radio advert, as you would need some sort of idea to base your product on.

Brainstorm Ideas:
Brainstorming is when you come up with the initial idea of how your radio advert will go, what it is about, how you will produce it whether you will use a voice recorder or a studio e.t.c. In this stage you have to take into consideration of the research you did, and you have to keep your target audience in mind.

Script Writing:
The script is when you plan on what you will say in the advert. This is stage where you take your ideas from the brainstorm and base your script around it. This is a very crucial stage because without the script you most probably won't have a clue on what you will be saying in your radio advert. Writing the script is pretty easy once you have the basic knowledge of what you want to say. In terms of creating a professional radio advertisement, script writing can be quite expensive, this is because you will have to hire someone who can produce a good script for your advert.

Record:
This process is when you record what you have written on your script. In this stage you can either record in a professional studio, where you have the best equipment to make your advert sound professional. However, before you record you should make sure the script is thoroughly checked throughout. For example look for spell errors. In terms of the budget, this process would require a lot of money due to the fact that you'd have to pay.

Editing:
The editing process is when you ad in the music bed to your recording. You also have to edit out some mistakes or unwanted background noises. When doing this process you must use a software in which you are comfortable with to edit your advert, you can also add some special effect such as distorting your voice when you know what you are doing.

Complete:
This is the stage where you finalise you advert, checking if there no distortions or if other voices are too loud preventing other voices to be heard. This is when you mix down your advert and convert it to an mp3 format.