Using the job discriptions and applications found, and your own research, write a comprehensive overview on employment in your chosen industry.
Obsticles/challenges for two job roles in your chosen industry
Animators
Animators need a unique set of professional design and team-player skills to surmount the challenges of deadlines, competitive personalities, and other stresses in their otherwise creative jobs. It's not enough to know how to use the latest versions of 3D and 2D design software. A successful animator has to employ people skills, maturity, and professionalism to see a project through, from inception to release. While animation projects are viewed in a linear fashion, often your work will be done out of sequence, requiring consistent and careful communication and coordination between all members of the design and production staff. You'll be asked to coordinate your work with writers, music score composers and foley artists, code writers and programmers, promotions and marketing staff, and other illustrations and artists that all have to pull together toward a common goal. Depending on your role, you may also have to meet with clients, sub-contractors, and technical staff on a regualer basis. And you will will have to remain up to speed on the latest releases in the more commonly used 3D design and illustration software, attending refresher courses and certification classes. Often, animators also need to train on the latest versions of proprietary software created and used exclusively by their employers. When the going gets tough and deadlines loom, you may be asked to roll up your sleeves and work long hours until the job is done.
Graphics Designers
Freelancers have limted capacity. When asked to do a design, they might not be able to do or finish the job in time due to other customers' works. Designers often have specialities and their own 'style', this maybe a major issue because they would not possess any other skills because they're limited to their won creative skills.
Relavent Codes of practice
The animation industry is part of the TV/Movie industry, therefore it is regulated the BBFC-British Board Film Classification.
Application of laws relevant to one of your chosen job roles and impact e.g. privacy laws, copyright, libel etc.
Copyright is the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize other to do the same. It depends on the work created. Is it your own idea done on your own time? If so, then copyright will rest with you. If it is work done "for hire" then it does not.
"Fire hire" is an exception to the rule that the creator of the work is considered the author or owner of the copyright. It is called "corporate authorship". A good example of this is anything you created for studio. While you created the actual content, you were paid were paid by way of compensation for it and thus the studio retains the copyright for them-selves. As mentioned in the ideas post, copyright only covers actual creations only. Copyright may also affect you when it comes to your personal works. While you are free to use copyrighted material for influence, direction and inspiration, you cannot create works that could be considered as infringing on the original piece.
Social sensitivities in one of your job roles e.g. representation of gender, accessibility
Graphic designer have to be careful when contructing designs which will become animation. For example, they have to make sure not to draw anything that might potentially harmful or offensive to other, something that could cause discrimination, racism etc.
Where adverts/career advice for industry can be found
Job advert for animation can be found at Animatedjobs.com. Animation career advice can be found at www.animationabout.com and https://nationalcareersservie.direct.gov.uk/advice/planning/jobprofiles/Pages/Animator.aspx
Monday, 19 May 2014
Wednesday, 30 April 2014
Research for Second Industry
Research for Second Industry
Ownership
Who is the company owned by?
Pixar is a subsidiary company owned by it’s parent company,
The Walt Disney Company.
Do they own any other companies? What?
Disney owns a number of companies such as ESPN (Entertainment
and Sports Programming Network), ABC
Entertainment, ABC Daytime, ABC News, , ABC Television, ABC Kids, and
Touchstone Television. Disney also owns 277 radio stations in the United
States.
Does the company make any other products or provide services that fall
under a different media industry or are outside of the media altogether?
The “ Disney Music Group” is company is a collection of
affiliated record labels and music publishing entitles, owned by The Walt
Disney Company. A subsidiary of the Disney Music Group is ‘Walt Disney Records’
which is an American record label originally founded in 1956 as Disneyland
Records.
History
When were they set up?
Pixar animation Studios was founded on the 17th August,
1986 by Edwin Catmull and Steve jobs.
Have they merged with other companies or have they been taken over by
anyone?
Disney merged with Marvel studios
What terms can be applied to your company and why?
My company is a subsidiary and multi national company.
Customers:
Who are their customers?
Pixar’s customers are both children and adults. The reason
why I say this is because Pixar’s has mature, character-driven stories
that both adults and children can both laugh.
What are their viewing figures?
Toy Story 3 (2010) $1,063.2 million
Finding Nemo (2003) $867.9 million
Up (2009) $731.3 million
Have their readership/audience increased/decreased over time?
Financial:
Who is their competition?
Pixar’s rival and biggest competitor in the
animation industry is DreamWorks Studios
How much money do they make?
Pixar is worth 7.4 billion dollars.
Do they have any other sources of income?
Pixar’s
source of income is their movie production and their parent company, The Walt
Disney Company
Have there been any developments e.g. online services, iPhone application
Monday, 28 April 2014
TASK 3A
Task 3: Original films and remakes
Planet of the Apes
Original Planet Of The Apes (1968)
Remake Rise of The Planet of the Apes 2011
What production companies produced each film?
The 1968 one was produced by APJAC Productions and distributed by 20th Century Fox
Rise of the planet of the apes was produced by Dune Entertainment, Chernin Entertainment
Big Screen Productions, Ingenious Film Partners and distributed 20th Century Fox.
Do any of these companies own any cinemas ?
20 Century Fox does not own any cinemas,but it has subsidiary studios
Which country or countries did the funding come from for both films?
The funding for the movies were from the United States, which is a hollywood developing country and is an international cooperation.
Can either film be considered an ‘independent’ or ‘mainstream’ film?
Both films are mainstream films, meaning they were released world wide.
Did they receive any funding from ‘funding bodies’? These should be listed in the film's company credits on imdb.
The 1968 movie received a funding of $5,799,157, whereas the 2011 movie received $93 million
What technologies ( film format, sound mix, cameras) were used in the production? (check imdb technical specifications).
Full Technical Aspects for the 1968 Planet of the Apes
Full Technical aspects for Rise of the Planet of the Apes
Who distributed the films in the UK? ( company credits on imdb )
In the UK the films were distributed by 20th Century Fox Studios
Do they fit into a particular genre or ‘cycle’ of films?
Both movies fit into the action and fantasy genre
Do they have any stars?
Both films do not any stars on the IMDB website.
What certificate did they receive in the UK, and why did they receive that certificate?
The1968 Planet of the Apes was given a certificate rating of 12, whereas the Rise of the planet of the Apes was given a 15. The reason why the Rise of the Planet of the Apes is a 15 is because of the violent content within the movie.
Are they part of a series of films i.e sequels?
In total there 7 'Ape' movies. The order goes as follows;Planet of the Apes (1968),
Beneath the Planet of the Apes, Escape from the planet of the Apes,
Conquest of the Planet of the Apes, Battle for the Planet of the Apes. Then the remake of the 1968; Planet of the Apes (2001). Then comes a reboot of the 2001; Rise of the planet of the Apes Then the sequel; Dawn of the Planet of the Apes
Planet of the Apes
Original Planet Of The Apes (1968)
Remake Rise of The Planet of the Apes 2011
What production companies produced each film?
The 1968 one was produced by APJAC Productions and distributed by 20th Century Fox
Rise of the planet of the apes was produced by Dune Entertainment, Chernin Entertainment
Big Screen Productions, Ingenious Film Partners and distributed 20th Century Fox.
Do any of these companies own any cinemas ?
20 Century Fox does not own any cinemas,but it has subsidiary studios
Which country or countries did the funding come from for both films?
The funding for the movies were from the United States, which is a hollywood developing country and is an international cooperation.
Can either film be considered an ‘independent’ or ‘mainstream’ film?
Both films are mainstream films, meaning they were released world wide.
Did they receive any funding from ‘funding bodies’? These should be listed in the film's company credits on imdb.
The 1968 movie received a funding of $5,799,157, whereas the 2011 movie received $93 million
What technologies ( film format, sound mix, cameras) were used in the production? (check imdb technical specifications).
Full Technical Aspects for the 1968 Planet of the Apes
| Runtime | 1 hr 52 min (112 min) 1 hr 55 min (115 min) (Argentina) 1 hr 47 min (107 min) (DVD edition) (Spain) |
| Sound Mix | 4-Track Stereo (Westrex Recording System) |
| Color | Color |
| Aspect Ratio | 2.35 : 1 |
| Laboratory | DeLuxe (color by) (as De Luxe) |
| Film Length | 3,060 m |
| Negative Format | 35 mm |
| Cinematographic Process | Panavision (anamorphic) (as Panavision®) |
| Printed Film Format | 35 mm |
Full Technical aspects for Rise of the Planet of the Apes
| Runtime | 1 hr 45 min (105 min) |
| Sound Mix | SDDS | Datasat | Dolby Digital |
| Color | Color |
| Aspect Ratio | 2.35 : 1 |
| Camera | Arricam LT, Zeiss Master Prime and Angenieux Optimo Lenses Arriflex 435, Zeiss Master Prime and Angenieux Optimo Lenses |
| Laboratory | DeLuxe, Vancouver, Canada (laboratory and telecine services) EFILM Digital Laboratories, Hollywood (CA), USA (digital intermediate) |
| Film Length | 2,890 m (Portugal, 35mm) 2,919 m (Spain) |
| Negative Format | 35 mm (Kodak Vision3 250D 5207, Vision3 500T 5219) |
| Cinematographic Process | Digital Intermediate (2K) (master format) Super 35 (source format) |
| Printed Film Format | 35 mm (anamorphic) (Fuji Eterna-CP 3514DI) D-Cinema |
Who distributed the films in the UK? ( company credits on imdb )
In the UK the films were distributed by 20th Century Fox Studios
Do they fit into a particular genre or ‘cycle’ of films?
Both movies fit into the action and fantasy genre
Do they have any stars?
Both films do not any stars on the IMDB website.
What certificate did they receive in the UK, and why did they receive that certificate?
The1968 Planet of the Apes was given a certificate rating of 12, whereas the Rise of the planet of the Apes was given a 15. The reason why the Rise of the Planet of the Apes is a 15 is because of the violent content within the movie.
Are they part of a series of films i.e sequels?
In total there 7 'Ape' movies. The order goes as follows;Planet of the Apes (1968),
Beneath the Planet of the Apes, Escape from the planet of the Apes,
Conquest of the Planet of the Apes, Battle for the Planet of the Apes. Then the remake of the 1968; Planet of the Apes (2001). Then comes a reboot of the 2001; Rise of the planet of the Apes Then the sequel; Dawn of the Planet of the Apes
Monday, 21 April 2014
Audience Profile
Audience profile
Damien
Age: 18
Gender: Male
Ethnicity: White British
Occupation: Junior manager at Pret A Manger
Education: Student at Hertfordshire University;
Studying Music technology and Audio Systems
Psychographics
In terms of the psychographics, Damien is an explorer. The reason he is an explorer is because
he is a student who seeks discovery in life, is a very energetic person, individual and experienced person. He highly values difference and adventure, and he is the first to try new brands.
Geo-demographics:
Birth Place is Italy, Rome.
Current Living status: Lives 75 Valley Way Stevenage, Hertfordshire. Here he lives with his mother and father but misses his sisters who still live in Rome with their grandmother, but he still keeps in contact with them through social websites such as Facebook and Skype (Skype is his favourite)
Socio-economic:
Damien is in the C1 class in terms of demographics, reason being that he is . In terms of socio-economics, Damien would be an aspirer.
Damien
Age: 18
Gender: Male
Ethnicity: White British
Occupation: Junior manager at Pret A Manger
Education: Student at Hertfordshire University;
Studying Music technology and Audio Systems
Psychographics
In terms of the psychographics, Damien is an explorer. The reason he is an explorer is because
he is a student who seeks discovery in life, is a very energetic person, individual and experienced person. He highly values difference and adventure, and he is the first to try new brands.
Geo-demographics:
Birth Place is Italy, Rome.
Current Living status: Lives 75 Valley Way Stevenage, Hertfordshire. Here he lives with his mother and father but misses his sisters who still live in Rome with their grandmother, but he still keeps in contact with them through social websites such as Facebook and Skype (Skype is his favourite)
Socio-economic:
Damien is in the C1 class in terms of demographics, reason being that he is . In terms of socio-economics, Damien would be an aspirer.
Tuesday, 25 March 2014
Magazine cover feedback
Positive:
masthead is very eye catching, the colour scheme very good, nice alignment and the layout is neat. Main image ties in with the theme. Cover lines are interesting
Negative:
Make the masthead show a bit more (colour is too dark), make a Tag-line. "Glory is behind the character's head". Could do with a different colour
What I will change:
I will change the colour of the masthead to make Is stand out because black is too dark to clearly see the words. I will also make tag-line for the magazine
masthead is very eye catching, the colour scheme very good, nice alignment and the layout is neat. Main image ties in with the theme. Cover lines are interesting
Negative:
Make the masthead show a bit more (colour is too dark), make a Tag-line. "Glory is behind the character's head". Could do with a different colour
What I will change:
I will change the colour of the masthead to make Is stand out because black is too dark to clearly see the words. I will also make tag-line for the magazine
Friday, 14 March 2014
Qualitative + Quantitative findings
What I have found out: I have found out the channels which I will broadcast my advertisement on and their TV rating and number of viewers.
-ITV has 18, 434,000 viewers per week.
-E4 has 3,851,000 viewers per week.
How it will help with planning my TV Ad:
This research helps to know how many viewers watch the channels which I want to broadcast my advert on.
Brand Sales findings:
Over 80 million boxed chocolate shell eggs are sold not to mention all the Crème Eggs and Mini Eggs. In a typical year, £70 million is spent on Crème filled eggs, which is a growing sector, and £30 million is spent on mini eggs with Cadbury’s Mini Eggs being the biggest mini egg brand. Over £300 million Crème Eggs are sold each year.
Questionnaire Findings
For my questionnaire i asked the target audience 8 questions which were
"What is your favourite aspect of a TV advertisement?
Please explain your reason to your answer in Q1
Generally on a scale of 1 to 5 (1 being very funny), how would you rate comedy sketches used in current adverts?
What makes an advert memorable to you?
what adverts do you find the most interesting and beneficial to you?
What would you consider to be the most irritating aspect of a TV advertisement?
What do you dislike about adverts generally?
What do you consider to be the most important characteristic of a TV advertisement?"
From my research findings, i found that most people's favourite aspect about a television advert is the comedic and action side. Part of the reason why the first question was mostly these two answers was because, most of the people who filled my questionnaire were male.
Vox Populi Findings:
For the Vox Populi findings the people i interviewed/questioned had mixed views about the creme egg. The opinion where as follows: "The creme egg is alright. It's nice, I like the creamy texture and the sweetness of the yellow bit and i like the chocolate shell." For the negative opinions they said, "I'm not really fond of the creme egg, it's too sweet and the shell is a little bit too hard.
Focus group Findings:
For my focus group I made my audience watch a creme advert, and plus I prepared 3 questions which I would ask them after showing the advert;
"What do you think about the advert you have just seen?",
"What would you change if you were to recreate this advert?"
"What do you think the target audience for the advert?"
After watching the advert i then asked them the questions and Christal said the advert was trying to be funny but it wasn't funny at all. Lareb said the advert was a little bit weird because of the way the character was acting. The advert was also weird and uncomfortable because "why would you have a fling with an egg?" and finally Damilola said that the advert was made weird by the character's acting. These opinion/views made me realise that my advert must be funny but at the same time not to try too hard to be funny. Also these opinions will help me with choosing the right actor for the advert.
-ITV has 18, 434,000 viewers per week.
-E4 has 3,851,000 viewers per week.
How it will help with planning my TV Ad:
This research helps to know how many viewers watch the channels which I want to broadcast my advert on.
Brand Sales findings:
Over 80 million boxed chocolate shell eggs are sold not to mention all the Crème Eggs and Mini Eggs. In a typical year, £70 million is spent on Crème filled eggs, which is a growing sector, and £30 million is spent on mini eggs with Cadbury’s Mini Eggs being the biggest mini egg brand. Over £300 million Crème Eggs are sold each year.
Questionnaire Findings
For my questionnaire i asked the target audience 8 questions which were
"What is your favourite aspect of a TV advertisement?
Please explain your reason to your answer in Q1
Generally on a scale of 1 to 5 (1 being very funny), how would you rate comedy sketches used in current adverts?
What makes an advert memorable to you?
what adverts do you find the most interesting and beneficial to you?
What would you consider to be the most irritating aspect of a TV advertisement?
What do you dislike about adverts generally?
What do you consider to be the most important characteristic of a TV advertisement?"
From my research findings, i found that most people's favourite aspect about a television advert is the comedic and action side. Part of the reason why the first question was mostly these two answers was because, most of the people who filled my questionnaire were male.
Vox Populi Findings:
For the Vox Populi findings the people i interviewed/questioned had mixed views about the creme egg. The opinion where as follows: "The creme egg is alright. It's nice, I like the creamy texture and the sweetness of the yellow bit and i like the chocolate shell." For the negative opinions they said, "I'm not really fond of the creme egg, it's too sweet and the shell is a little bit too hard.
Focus group Findings:
For my focus group I made my audience watch a creme advert, and plus I prepared 3 questions which I would ask them after showing the advert;
"What do you think about the advert you have just seen?",
"What would you change if you were to recreate this advert?"
"What do you think the target audience for the advert?"
After watching the advert i then asked them the questions and Christal said the advert was trying to be funny but it wasn't funny at all. Lareb said the advert was a little bit weird because of the way the character was acting. The advert was also weird and uncomfortable because "why would you have a fling with an egg?" and finally Damilola said that the advert was made weird by the character's acting. These opinion/views made me realise that my advert must be funny but at the same time not to try too hard to be funny. Also these opinions will help me with choosing the right actor for the advert.
Thursday, 13 March 2014
Page-layout Magazine feedback
Damilola: The front cover catches your eye very quickly and the title of the magazine is very well placed. Plus it looks professional. Th use of colour complements the main image and you can instantly tell what genre the magazine is. The overall layout of the magazine is nice.
Gabrielle: Genre is clearly identifiable by the main image used, the layout is really nice. The masthead is "buff" meaning top quality. The colour scheme is eye catching and bold, it definitely attracts the intended audience.
Gabrielle: Genre is clearly identifiable by the main image used, the layout is really nice. The masthead is "buff" meaning top quality. The colour scheme is eye catching and bold, it definitely attracts the intended audience.
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