Audience Profile

Audience profile

Damien

Age: 18

Gender: Male

Ethnicity: White British

Occupation: Junior manager at Pret A Manger

Education: Student at Hertfordshire University;
Studying Music technology and Audio Systems

Psychographics
In terms of the psychographics, Damien is an explorer. The reason he is an explorer is because
he is a student who seeks discovery in life, is a very energetic person, individual and experienced person. He highly values difference and adventure, and he is the first to try new brands.

Geo-demographics:
Birth Place is Italy, Rome.
Current Living status: Lives 75 Valley Way Stevenage, Hertfordshire. Here he lives with his mother and father but misses his sisters who still live in Rome with their grandmother, but he still keeps in contact with them through social websites such as Facebook and Skype (Skype is his favourite)


Socio-economic:
Damien is in the C1 class in terms of demographics, reason being that he is . In terms of socio-economics, Damien would be an aspirer.