Qualitative + Quantitative findings

What I have found out: I have found out the channels which I will broadcast my advertisement on and their TV rating and number of viewers.

-ITV has 18, 434,000 viewers per week.

-E4 has 3,851,000 viewers per week.

How it will help with planning my TV Ad:

This research helps to know how many viewers watch the channels which I want to broadcast my advert on.

Brand Sales findings:
Over 80 million boxed chocolate shell eggs are sold not to mention all the Crème Eggs and Mini Eggs. In a typical year, £70 million is spent on Crème filled eggs, which is a growing sector, and £30 million is spent on mini eggs with Cadbury’s Mini Eggs being the biggest mini egg brand. Over £300 million Crème Eggs are sold each year.


Questionnaire Findings

For my questionnaire i asked the target audience 8 questions which were

"What is your favourite aspect of a TV advertisement?

Please explain your reason to your answer in Q1

Generally on a scale of 1 to 5 (1 being very funny), how would you rate comedy sketches used in current adverts?

What makes an advert memorable to you?

what adverts do you find the most interesting and beneficial to you?

What would you consider to be the most irritating aspect of a TV advertisement?

What do you dislike about adverts generally?

What do you consider to be the most important characteristic of a TV advertisement?"

From my research findings, i found that most people's favourite aspect about a television advert is the comedic and action side. Part of the reason why the first question was mostly these two answers was because, most of the people who filled my questionnaire were male.


Vox Populi Findings:

For the Vox Populi findings the people i interviewed/questioned had mixed views about the creme egg. The opinion where as follows: "The creme egg is alright. It's nice, I like the creamy texture and the sweetness of the yellow bit and i like the chocolate shell." For the negative opinions they said, "I'm not really fond of the creme egg, it's too sweet and the shell is a little bit too hard.


Focus group Findings:


For my focus group I made my audience watch a creme advert, and plus I prepared 3 questions which I would ask them after showing the advert;

"What do you think about the advert you have just seen?",

"What would you change if you were to recreate this advert?"

"What do you think the target audience for the advert?"

After watching the advert i then asked them the questions and Christal said the advert was trying to be funny but it wasn't funny at all. Lareb said the advert was a little bit weird because of the way the character was acting.  The advert was also weird and uncomfortable because "why would you have a fling with an egg?" and finally Damilola said that the advert was made weird by the character's acting. These opinion/views made me realise that my advert must be funny but at the same time not to try too hard to be funny. Also these opinions will help me with choosing the right actor for the advert.