Task 2a Questions

What factors make up the budget for a radio advertisement campaign?

• The factors which make up a radio advertisement campaign are: 
• How much the producer need to spend?
• How much money will the client have to spend on this commercial?
• The cost of broadcasting of the commercial
• Local sales teams 
• National/regional agencies.

What is a music bed, and what are the three types?
A music bed is part of a jingle, or alternatively the entire jingle, where there are no sung vocalist. In other words it refers to a section where only instruments are heard. Music beds make it possible for a voice over to be spoken on top, without the spoken words being interfered with by the sung vocals.

Why would you use a music bed rather than a pop song in your radio advert?

The reason why you would use a music bed than a pop song is because a music bed allows you to put a voice over, whereas if you put a pop song, the vocals would disrupt and interfere with the voice over. Another reason why I would use a music bed rather than a pop song is because i would need to get rights to use the song, and this would decrease my budget.

What are the advantages and disadvantages of producing your radio advert using only production facilities?

The radio station itself?


Producing your radio advert using only professional production facilities may drain the finances of your small radio company. You may need the finance to purchase  new production equipment, the additional debt load can create a heavy burden. You also need to consider the cost of reduced productivity while your workers learn how to operate the professional equipment and any associated new production processes. Depending on the nature of the equipment, you may need to make changes to or expand your facility to accommodate it. The disadvantage of producing your radio advert in a production studio is that, in terms of the script writing, it would cost you a lot to pay the script writer than when producing in an external production house.
An advantage of producing in a studio is that you get professional sounding work. This is due to the fact that the studio has professional equipment.




An external production house?

When producing in an external production house, it's easier because you will be working in your environment. The budget would be less because you will either be working on your own, therefore you will not be paying anyone but yourself. Although it is easier to produce like this, the quality of the finished production may not be as good as producing in the radio station itself.


It's easier to create in your own environment.

Disadvantages:

• You may require professional assistance when trying to mix down your advert.
• For your advert to sound professional, you might require professional radio producing equipment.

What facilities are available at college for recording and creating your radio advert?

In the college, the radio or music producing equipment which we have is, the radio studio, the Mac Computers and voice recorders. The radio studio has a microphone, mixer and computers to help with the editing. The Mac computers are for editing in the Reaper software, and the voice recorders are for practising your script so you can get the basic idea. The reason why we do not use the voice recorders for the final advert is because the quality of the sound is not as good in comparison to the radio studio.

What are the studio facilities, requirements and limitations in terms of the following?

Time
In terms of the time, we have 

Audio hardware
The audio hardware we have to record is the radio studio, the mac computers, the Mac Laptops and the voice recorders.

Audio software
The audio software which we have is the Reaper , Logic (which is also a music making program), Reason (another music making program). 


Booking
If you want to use the the music room or radio studio you have to book it because many other people will have booked times when they want to use it. You go to Mike to book the music room, and when you want to use the radio studio you can ask Graham the technician.

Technical Support.
In terms of the technical support, Graham the technician can help in figuring out how to use certain programs, or when you want to know how to use different  editing techniques e.g. increasing the pitch of the voice.