Task 2 Music Video Convention Definitions.

SECTION A

Lyric Interpretation- Lyric interpretation is when the music video represents the lyrics.

Kanye West and T-Pain's "Good Life" does exactly these. In the music video, the same lyrics they speak also appear on the screen.

Extending or Consolidating song's meaning- This is when the artist wants to extend the meaning of the song by showing it in the music video. In my opinion, Michael Jackson's "Ben" is the right example for this type of music video technique.

Focus on performer- This is a typical convention for music videos. The reason why this a typical music convention is because the artists, most of the time, feature in their music videos. Michael Jackson's "Smooth Criminal" is the perfect example. In this music video Michael wears a white suit while the other wear black suits. This clearly makes him stand out from the rest of the other dancers, and if that wasn't enough, he has lighting on him throughout the whole video.

Lighting for mood- This when the type of colours in the music video affect the theme of the song.

Pace of cuts- This means the amount of times the video cuts and how often. The pace of cuts depend on the genre of the song. For example Boyz 2 Men's I'll make love to you. this is a slow R'n'B song, so the scenes are much longer so the pace of the cuts is much much slower.




SECTION B

Example of a music video which uses special effects such as Chroma Key (green screen)

Bruno Mars' Treasure

Bruno Mars' "Treasure" is a disco song, with funk, post and nu-disco (Nu-disco is a 21st century dance music genre associated with a renewed interest in 1970s and early 1980s disco). The video uses a green screen to conform to the genre of not only the music but to the album as well.

Example of a music video which uses Multi-mage (Multiple images on the screen)

Michael jackson's "Man in the Mirror"

Example of a music video which uses Cutting to a beat

Justin Timberlake's  "Cry me a River"

Example of a music video which uses miming or lip synching 

Michael Jackson's 1983 Billie Jean Motown 25th Anniversary

Example of a music video which uses Animation

Kanye West's Good Morning

Kanye makes the whole of this video in animation.

Example of a music video that uses "in-concert" footage

Justin Timberlake's Take Back the Night

"As-Live" Performer

an illusion or reference to another music artist

Section C

Narrative- A spoken or written account of connected events; a story

Impressionist About mood and atmosphere than meaning

Interpretative directly Interprets the lyrics of a song in a visual way

Surrealist weird imagery, seems unconnected with song, often used in videos for instrumental song and dance tracks

Pastiche/homage an affectionate or positive copy of or tribute to another artist's work, a media genre or product like TV programme, film etc.

Parody a mocking or critical copy of another artist's work, or another media genre.