Friday, 17 January 2014

Task 1 Advert Television Advertisement: Dior

Charlize Theron is shown wearing a lacy, low cut top or dress and a large gold earring in her right ear. She has one hand places at the top of the dress and looks as if she is about to take it off, like she 'cannot contain herself, while the other hand tugs at her earring.

The advert has a main theme of gold (gold earring, gold eyeliner, golden skin and a gold bottle) and the background is fairly dark, but shows a blurry chandelier, which gives the idea that wealthy people would wear this perfume.

The model's eye stare down into the camera and one eyebrow is raised, which gives the impression that she knows something that the reader doesn't, and that she is in control. It makes the advert intriguing and mysterious and also makes the viewer want to be just like the model. This advert also should appeal to men. The model shows a lot of skin and cleavage which automatically draws a man's attention and makes him think of his own partner in the way he is thinking about the model, which consequently should makes him want to buy the perfume for his partner.

The bottle of perfume is placed in the bottom right hand corner of the advert. It is large and gold which makes it look very expensive and grand. 'Sparkles' have been added to the bottle to make it seem more special and they make the bottle stand out even more.

Next to the bottle, it says the perfume name ' J'adore L'absolu'. The word J' adore, meaning ' I Love' is in a large Serif font which I think is supposed to represent the passion of the advert. 'L absolu' is in a smaller font and is in italic writing to stress the meaning of it, which is 'the absolute one'. The fact that the perfume name in French, probably appeals to the viewer because it seems more unique, more special and by owning the perfume they may think that they will also become 'unique' and 'special'. In the top right hand corner, 'Dior' is displayed in white, on top of the darkest background.

It is also in a serif font and it gives the impression of wealth and have being 'proper; at the very bottom of the advert it says 'the new Eau de Parfum: J'adore L'absolu'. Notice how it says 'The' instead of 'A', this is so the advert sticks in the viewers mind as the only new perfume that has been recently been released.

Thursday, 16 January 2014

Task 1: Preliminary Magazine Research

Magazine 1: Empire

Type:

‘Empire’ magazine is specialist magazines because it’s articles mainly focus on movies.

Target Audience:

At a glance this magazine doesn’t look like a film magazine, it looks like a men’s glossy magazine. This edition of Empire magazine looks as though it is targeted at the male gender. Megan Fox is posing on the front very seductively, not wearing a lot. I don’t think this appeals to women as much as it does to men. The second biggest writing on the cover is the “ Megan Fox”, this obviously trying to draw in the male attention. But will also appeal to other audiences because she is a big, well-known actress.

Writing:

The writing on the magazine Is very bold and it stands out, especially the Masthead and the "Megan Fox"

Use of Images:
There aren't many images on the front cover, because it's mainly promoting the actor Megan Fox

Design and Layout:
The magazine doesn't have many colours on the cover because, this way the audience would focus more on the large print of Megan Fox. Megan Fox is the main focus of the cover, that is why she is on one side and the cover lines are on the other.

Magazine 2: NME Music magazine

Magazine 2: NME

If seen for the first time, it is apparent that this is a music magazine and what specific type of music it focuses on. NME magazine is one of the most popular music magazines in the UK today, targeting those that have interests in the “Indie” music scene. NME magazine is owned and published by IPEC media, which is the UK’s leading magazine publisher. We can see clearly from first glance at the magazine’s front cover that it is indeed a music magazine, as we can see cover lines giving information on the articles inside the magazine to do with artists and focusing on the band Muse as it features heavily on the cover as the main image that covers the entire magazine and the main title is the band name. As this band is already well known and successful the imagery covers the masthead slightly, this is allowed as the band are seen to be important and do not need the name of the magazine to sell but the main image. With cover lines such as “Festival Survey” and bands such as Wild Beasts, Yeah Yeahs, and much more that this magazine has different genres, but not going totally off the scale with a certain type of genre as “Pop”.

From the front cover it is obvious that this is a music magazine targeted at the age group of 16 years of age to early people in their early twenties. The magazine is popular with the younger audience as this genre of music and the youth of the bands is more appealing to them rather than people in their 30’s and above, and generally the younger audience have more disposable income and therefore spend it on weekly/monthly music magazines for updates on their favorite bands and gigs or as it highlights at the top of the magazine “Festivals”, which attract the younger audience.

In terms of the front cover, the main image is entitled to be the band Muse. In addressing the audience the image has got quite a serious tone to it as the band members look at the camera and straight at the readers. We tend to focus on the lead singer as he is placed at the front and center of the magazine thus attracting the reader even if not a fan of the magazine but of the band. In the background of the band, it seems they are in “recording studio” or a room that has their instruments etc. that shows they are a successful band and that they are always at work with music. The masthead is in the common place of the NME magazine but in this case with such a famous band the masthead is slightly covered by one of the band members, this shows that the band are the very important in this issue, and that they don’t need to show the full masthead as the magazine already has a huge amount of loyal fans you would buy the magazine despite who is on the front cover. The cover line along with the main image says “If everyone slag’s us off, then fine!” showing the reader that they do have haters but they have still became successful enough to have sell out arena tours and headline at big band festivals, this attracts the reader to find out more about the band.

NME magazine tend to keep to the same colors of Red and white, as it is familiar to the reader and has now just become a conventional feature. Everything is written in quite a basic font, most of the cover lines are written in block capitals but are of smaller font to the main cover line linked with the main image and magazine special. The layout is set like most magazines with the Main image covering the first layer then the cover lines surrounding it and the masthead above.

The Buzzword on the cover is “vive the resistance“, which allows the reader to see that the band are much more exciting and ready to promote their new album even when they know they have haters. There are not many other short and snappy buzz words which are more common on other magazines, I feel NME have not used buzz words such as “New” and “exclusive”, as such language might not attract the edgy/indie sort of reader.

Thursday, 9 January 2014

Computer Gaming task 4

Computer Game Story Development

Genre: The genre will Action, Supernatural and fighting.

Audience: 18+. The reason being that the content of the game is very graphic, the language has some swearing (although it’s in a different language). The reason I chose to make my game an 18+ is not only because of the content of the game e.g. the violence or the scenes of a sexual nature, but I chose to make it 18+ because of the story itself. People of a younger age would not even be able to comprehend the story because it’s of a higher intellectual. However you can adjust the level of complexity in the options menu, the levels go from low to high; Human, Alien, Saviour, Chosen One, God, Ancient and Celestial. The reason I chose to name the levels this way is because the game will no only be based on earth, but on different world, and the game will contain some astrophysics facts. That’s the reason why the game is going be hard to understand for the normal Homosapien.

Narrative Concept:

Goal; in the game you can either play the protagonist’s story, or the antagonist. Depending on whom you choose, the story will end differently.

Story Prologue: “A lot of humans here on Earth say 'its small world'. I don't...because I know what’s really out there. Weirdly though I never used to like this revolting planet, but after living here for so long, it's not half bad. I mean sure I've had some ups and downs for the past 573 years 3hrs and 10 minutes, but I’ve learned to deal with it. Oh, you're probably wondering who I am; well I am…”

List of Characters

Name: Cadmus Anu (Cadmus the Heavenly one)

He is the main Protagonist in the story.

Powers: Control of his body on the molecular level, increase his strength to levels unknown, he is his power. The full extent of his abilities is still unknown to him.

Personality: Kind humble soul.

Planet: Comes from the planet xx79.237.

Name: Oriax

Oriax is the main antagonist of the game.

Powers: Flight. That’s what’s only known about him.

Personality: unknown

Planet: unknown

Name: Aamon (alias)

Real Name: Unknown

Background/History: Unknown

Powers: Unknown

Personality: Unknown

Education: Unknown

Occupation: Unknown

Similar Games:

Tekken tag tournament is a two player fighting game.

Injustice Gods Among Us which is also a two player fighting game, but it’s stages are two dimensional however the characters themselves are three dimensional.

Street Fighter IV:

This is a fighting game. It’s from the Capcom universe (Mega Man etc.)