Man Of Steel Bluray DVD
1. What is being promoted?
This is an advert by the Warner Bros Studio promoting the Man of Steel movie by releasing the Bluray DVD version of it.
2. Describe the content of the advert (what happens in relation to visuals, sound effects, music, camera, editing)
In the advertisement they show the trailer for the movie, and at the end show a pack shot of the product.
3. What advertising conventions have been used?
In the trailer they told a little bit of the story and showed some action scenes to try and captivate the audience.
4. What is the USP being promoted within the advert? How is this conveyed?
I would say the unique selling point of the DVD is that it has the option of watching in 3D or Bluray on one disc instead of having two separate discs.
5. What techniques have been used to persuade the audience to respond?
Warner Bros Studio used the action scenes to persuade the audience to purchase the DVD. The technique of using action scenes in trailers causes the audience to be intrigued
6. What other techniques have been used to target the audience? (consider camera, sound, editing etc)
The music used is from the soundtrack itself. This is another way that the audience has been targeted because, it's made by Hans Zimmer who is the best movie score composer in the world at the moment. In terms of the visual effects, they are outstanding. The realisticity
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