Magazine cover feedback

Positive: 
masthead is very eye catching, the colour scheme very good, nice alignment and the layout is neat. Main image ties in with the theme. Cover lines are interesting

Negative: 
Make the masthead show a bit more (colour is too dark), make a Tag-line. "Glory is behind the character's head". Could do with a different colour

What I will change:

I will change the colour of the masthead to make Is stand out because black is too dark to clearly see the words. I will also make tag-line for the magazine

Qualitative + Quantitative findings

What I have found out: I have found out the channels which I will broadcast my advertisement on and their TV rating and number of viewers.

-ITV has 18, 434,000 viewers per week.

-E4 has 3,851,000 viewers per week.

How it will help with planning my TV Ad:

This research helps to know how many viewers watch the channels which I want to broadcast my advert on.

Brand Sales findings:
Over 80 million boxed chocolate shell eggs are sold not to mention all the Crème Eggs and Mini Eggs. In a typical year, £70 million is spent on Crème filled eggs, which is a growing sector, and £30 million is spent on mini eggs with Cadbury’s Mini Eggs being the biggest mini egg brand. Over £300 million Crème Eggs are sold each year.


Questionnaire Findings

For my questionnaire i asked the target audience 8 questions which were

"What is your favourite aspect of a TV advertisement?

Please explain your reason to your answer in Q1

Generally on a scale of 1 to 5 (1 being very funny), how would you rate comedy sketches used in current adverts?

What makes an advert memorable to you?

what adverts do you find the most interesting and beneficial to you?

What would you consider to be the most irritating aspect of a TV advertisement?

What do you dislike about adverts generally?

What do you consider to be the most important characteristic of a TV advertisement?"

From my research findings, i found that most people's favourite aspect about a television advert is the comedic and action side. Part of the reason why the first question was mostly these two answers was because, most of the people who filled my questionnaire were male.


Vox Populi Findings:

For the Vox Populi findings the people i interviewed/questioned had mixed views about the creme egg. The opinion where as follows: "The creme egg is alright. It's nice, I like the creamy texture and the sweetness of the yellow bit and i like the chocolate shell." For the negative opinions they said, "I'm not really fond of the creme egg, it's too sweet and the shell is a little bit too hard.


Focus group Findings:


For my focus group I made my audience watch a creme advert, and plus I prepared 3 questions which I would ask them after showing the advert;

"What do you think about the advert you have just seen?",

"What would you change if you were to recreate this advert?"

"What do you think the target audience for the advert?"

After watching the advert i then asked them the questions and Christal said the advert was trying to be funny but it wasn't funny at all. Lareb said the advert was a little bit weird because of the way the character was acting.  The advert was also weird and uncomfortable because "why would you have a fling with an egg?" and finally Damilola said that the advert was made weird by the character's acting. These opinion/views made me realise that my advert must be funny but at the same time not to try too hard to be funny. Also these opinions will help me with choosing the right actor for the advert.

Page-layout Magazine feedback

Damilola: The front cover catches your eye very quickly and the title of the magazine is very well placed. Plus it looks professional. Th use of colour complements the main image and you can instantly tell what genre the magazine is. The overall layout of the magazine is nice.

Gabrielle: Genre is clearly identifiable by the main image used, the layout is really nice. The masthead is "buff" meaning top quality. The colour scheme is eye catching and bold, it definitely attracts the intended audience.

Television Advert Feedback

Yogi's Feedback:

"You could end the advert with you just entering it, and you could add a pack shot at the end. Ending it this way gives it some mystery as to what happened next"

Task 10: Page Layout + Design

List of images I will want to use for my cover and two page spread.

Website:

http://i1-news.softpedia-static.com/images/news2/First-Look-at-Superman-Lois-Lane-of-Man-of-Steel-Together-Photo-2.jpg

This image is from the softpedia website where I collected the image. This image is a good image to use for my front cover as it shows two main characters from the movie (Clark Kent/Man of steel and Lois Lane). The reason why it is an ideal image to use for a front cover is because it is a perfect picture to show superman's relationship with Lois Lane. If i had to change an aspect of the picture, i would add some sort of background for example a building or something. Although you can already tell a lot

TV Production Advertising: TV Agencies

Agency: 
Mindshare

Base: 
1St Giles High Street, London WC2H 8AR

Size:
World's fastest-growing media agency

Examples of Clients: 
First direct, Nike, Jaguar and many more


Advert and Product: 
The product which is being advertised is the AXE deodorant.

Denotation: 
The advert is based in an English class. The teacher is teaching some adults English, a young male student walks into the the lesson and the teacher pauses and takes a deep breath. She then says "Bom Chicka Wahwah" due to the the scent of the young student's fragrance. Keeping that in mind, the students didn't realise that she had stopped teaching, they then repeat the phrase "Bom Chicka Wahwah". Also they used that phrase as the slogan for the advert.

Obvious or Hidden message about the product:
The AXE commercial illustrates a middle aged brunette woman with an English, which could slightly be related to men enjoying women accents. It seems to say that British women may seem more intelligent than any other ordinary American women. She is not portrayed in any relative sexual way with her grayish blue clothing and she does not seem sexualised in any way.

Audience

Explain the different ways in which an audience can be classified (you will need to consider standard occupation classification, psychographics, geo-demographics, by age and by gender)
In terms of what way the audience can be classified, i would say this advert appeals to the demographic side of people.

Explain why it is useful to consider advertising audiences in these ways.
It is useful to consider the audiences in these ways because you need to know which people would buy the merchandise advertised, and plus you need to know which channels to

Who is the target audience for the advert looked at? (Consider age, gender, gender, occupation, geo-demographics and psychographics.)
The target audience for this advert is people who use deodorants.

How has the audience been targeted?
The audience has been attracted through the use of the reaction of the teacher and the students. Their reaction tells you that the fragrance of the deodorant is intoxicating.


Using the Guerrilla Scope website, identify 2 appropriate TV channels to target the audience identified for the advert.
I would advertise this advert on the E4 channel because, this channel has a lot of merchandise advertised on it. For example, a lot of hair products, skin care and fragrances are advertised on this channel because they are companies which sponsor the programmes shown.

Task 11 Production Log Evaluation

Pre-production:

Before shooting the actual music video with my partner Damilola, i had to do something called Pre-production. this is when you plan out the storyboard, camera angles, who will be in your music video and most importantly what your music will be about.

Stages

Step 1: Choosing your track

For your final production, it can be a mistake to go for something too well known as the image of the original will always be hanging over you, particularly the image of the artist. There is plenty of material available; you can create an image from scratch with your own performers adopting the role of the band.

The other things are to choose a track which stimulates some visuals and which isn't too long. Three minutes for a music video is enough of a challenge, so don't go for some five minute epic- you'll struggle to sustain it for the viewer.

Step 2: Write a treatment

A treatment is your pitch for the track, with a suggestion of what your 'concept' might be. It needs to be clear, workable and realistic in what you aim to do. If your idea is too elaborate, more can go wrong and you'll only be disappointed! After doing so, you get feedback on this from your teacher and fellow students and then review it in the light of their comments.

Step 3: Do lots of research

You should be looking at real music videos from the same genre of music as your own, not to copy them slavishly but to get a sense of what the conventions are. look closely at them and break them down to see how they work. How do they use verse and chorus? how do they use the beat and rhythm? how do they showcase the star? How much do the visuals relate to the lyrics? what's the concept?
You should also look at student videos to identify strengths you can draw upon and weaknesses you can avoid. here are a couple- what works and what doesn't?

For this stage I researched a lot of Bruno Mars' songs


Step 4: Plan for everything

Storyboard as much of it as possible

It might be tempting not to bother with storyboards but it is a mistake if you do so. You need a visual plan for your work as it won't just happen when you have a camera in your hand! I would recommend using post-its for constructing a storyboard, as you can move the frames around and change the order easily. Once you have done the storyboard, the next step is to turn it into an animatic, which quite literally involves taking a photo of each frame (on your phones or a webcam, nothing fancy) and then dropping the frames onto the timeline of your digital editing program. You can then cut them to length, in time with your music on the audio line and then export the whole thing as an animatic- a moving storyboard. Here's one of the first thirty seconds of a video...

The other crucial aspect of planning is logistics. This involves production management skills, thinking ahead to everything that could possibly go wrong on your shoot and to every little detail of what you will need. Nothing should be left to chance- costumes, props, locations, camera equipment and people all need orgnaising. Don't have your actors just wearing any old clothes- plan what they will wear; don't rely on someone else remembering particular props, have a list of who is bringing what. For a music video, the instruments are props, so don't forget them! Don't assume everyone will simply turn up- make sure everyone has all the phone numbers and everyone knows exactly where they should be and when.

You really will need suitable places for the performances and you will need to think about variety for these. You should also aim to shoot the whole thing well in advance of deadlines, as you may end up having to shoot some of it again!

Above all else, make sure your performers have rehearsed and know the words and that they are willing to throw themselves into it. If they don't look enthusiastic and don't look as if they mean it, the video won't work!

Step 5: set up a blog

This should be the place for all your evidence, showing the journey of your project. You can use it to link to ideas and inspiration, to examples of your research into music video, the genre and your particular artist, to post recce shots and ideas for hair and costume, for your storyboards, your animatic, screengrabs of work in progress and for feedback from others.

Step 6: know your equipment

Make sure you have practised with the equipment and that you know how to set it up and how to get the best from it. Cameras, lights and the edit program are all going to be important to how your video looks, but an easy one to forget is the music- have the track, (preferably with some 'beeps' at the start so it will be easy to synch video material with the master track at the edit stage) and have it on something where it is audible. It is no use just having your singer with headphones on so the camera can't hear the music- it needs to be played out loud!

Step 7: the Shoot

Shoot the performance at least ten times with different set-ups. You may think this is excessive, but if you are going to have something to cut together with coverage of every second of the track, you need lots of material. Make sure you have plenty of cutaways as well, for interesting shots that will retain the viewer's interest. Experiment with extra angles and lighting changes and don’t forget: lots of close-ups, which is the dominant mode of music video!


Step 8: capturing

Label everything you capture and organise it so its easy to find;don’t capture stuff you don’t need, but do capture full takes of the song, as if you stack them on top of each other in the timelines, you can strip away what you don't need easily thereafter. By the way, multi-track timelines like Premiere and Final Cut are ideal for editing music video- iMovie and MovieMaker are much harder to use for lip-synch material.

Step 9: the edit

Synch up performances first and get the whole picture rather than tiny detail
Cut and cut again, aiming for a dynamic piece of work. Do any effects work last.
Upload a rough cut to your blog and get feedback, then act upon this to finesse your final version.