Audience profile
Damien
Age: 18
Gender: Male
Ethnicity: White British
Occupation: Junior manager at Pret A Manger
Education: Student at Hertfordshire University;
Studying Music technology and Audio Systems
Psychographics
In terms of the psychographics, Damien is an explorer. The reason he is an explorer is because
he is a student who seeks discovery in life, is a very energetic person, individual and experienced person. He highly values difference and adventure, and he is the first to try new brands.
Geo-demographics:
Birth Place is Italy, Rome.
Current Living status: Lives 75 Valley Way Stevenage, Hertfordshire. Here he lives with his mother and father but misses his sisters who still live in Rome with their grandmother, but he still keeps in contact with them through social websites such as Facebook and Skype (Skype is his favourite)
Socio-economic:
Damien is in the C1 class in terms of demographics, reason being that he is . In terms of socio-economics, Damien would be an aspirer.
Monday, 21 April 2014
Tuesday, 25 March 2014
Magazine cover feedback
Positive:
masthead is very eye catching, the colour scheme very good, nice alignment and the layout is neat. Main image ties in with the theme. Cover lines are interesting
Negative:
Make the masthead show a bit more (colour is too dark), make a Tag-line. "Glory is behind the character's head". Could do with a different colour
What I will change:
I will change the colour of the masthead to make Is stand out because black is too dark to clearly see the words. I will also make tag-line for the magazine
masthead is very eye catching, the colour scheme very good, nice alignment and the layout is neat. Main image ties in with the theme. Cover lines are interesting
Negative:
Make the masthead show a bit more (colour is too dark), make a Tag-line. "Glory is behind the character's head". Could do with a different colour
What I will change:
I will change the colour of the masthead to make Is stand out because black is too dark to clearly see the words. I will also make tag-line for the magazine
Friday, 14 March 2014
Qualitative + Quantitative findings
What I have found out: I have found out the channels which I will broadcast my advertisement on and their TV rating and number of viewers.
-ITV has 18, 434,000 viewers per week.
-E4 has 3,851,000 viewers per week.
How it will help with planning my TV Ad:
This research helps to know how many viewers watch the channels which I want to broadcast my advert on.
Brand Sales findings:
Over 80 million boxed chocolate shell eggs are sold not to mention all the Crème Eggs and Mini Eggs. In a typical year, £70 million is spent on Crème filled eggs, which is a growing sector, and £30 million is spent on mini eggs with Cadbury’s Mini Eggs being the biggest mini egg brand. Over £300 million Crème Eggs are sold each year.
Questionnaire Findings
For my questionnaire i asked the target audience 8 questions which were
"What is your favourite aspect of a TV advertisement?
Please explain your reason to your answer in Q1
Generally on a scale of 1 to 5 (1 being very funny), how would you rate comedy sketches used in current adverts?
What makes an advert memorable to you?
what adverts do you find the most interesting and beneficial to you?
What would you consider to be the most irritating aspect of a TV advertisement?
What do you dislike about adverts generally?
What do you consider to be the most important characteristic of a TV advertisement?"
From my research findings, i found that most people's favourite aspect about a television advert is the comedic and action side. Part of the reason why the first question was mostly these two answers was because, most of the people who filled my questionnaire were male.
Vox Populi Findings:
For the Vox Populi findings the people i interviewed/questioned had mixed views about the creme egg. The opinion where as follows: "The creme egg is alright. It's nice, I like the creamy texture and the sweetness of the yellow bit and i like the chocolate shell." For the negative opinions they said, "I'm not really fond of the creme egg, it's too sweet and the shell is a little bit too hard.
Focus group Findings:
For my focus group I made my audience watch a creme advert, and plus I prepared 3 questions which I would ask them after showing the advert;
"What do you think about the advert you have just seen?",
"What would you change if you were to recreate this advert?"
"What do you think the target audience for the advert?"
After watching the advert i then asked them the questions and Christal said the advert was trying to be funny but it wasn't funny at all. Lareb said the advert was a little bit weird because of the way the character was acting. The advert was also weird and uncomfortable because "why would you have a fling with an egg?" and finally Damilola said that the advert was made weird by the character's acting. These opinion/views made me realise that my advert must be funny but at the same time not to try too hard to be funny. Also these opinions will help me with choosing the right actor for the advert.
-ITV has 18, 434,000 viewers per week.
-E4 has 3,851,000 viewers per week.
How it will help with planning my TV Ad:
This research helps to know how many viewers watch the channels which I want to broadcast my advert on.
Brand Sales findings:
Over 80 million boxed chocolate shell eggs are sold not to mention all the Crème Eggs and Mini Eggs. In a typical year, £70 million is spent on Crème filled eggs, which is a growing sector, and £30 million is spent on mini eggs with Cadbury’s Mini Eggs being the biggest mini egg brand. Over £300 million Crème Eggs are sold each year.
Questionnaire Findings
For my questionnaire i asked the target audience 8 questions which were
"What is your favourite aspect of a TV advertisement?
Please explain your reason to your answer in Q1
Generally on a scale of 1 to 5 (1 being very funny), how would you rate comedy sketches used in current adverts?
What makes an advert memorable to you?
what adverts do you find the most interesting and beneficial to you?
What would you consider to be the most irritating aspect of a TV advertisement?
What do you dislike about adverts generally?
What do you consider to be the most important characteristic of a TV advertisement?"
From my research findings, i found that most people's favourite aspect about a television advert is the comedic and action side. Part of the reason why the first question was mostly these two answers was because, most of the people who filled my questionnaire were male.
Vox Populi Findings:
For the Vox Populi findings the people i interviewed/questioned had mixed views about the creme egg. The opinion where as follows: "The creme egg is alright. It's nice, I like the creamy texture and the sweetness of the yellow bit and i like the chocolate shell." For the negative opinions they said, "I'm not really fond of the creme egg, it's too sweet and the shell is a little bit too hard.
Focus group Findings:
For my focus group I made my audience watch a creme advert, and plus I prepared 3 questions which I would ask them after showing the advert;
"What do you think about the advert you have just seen?",
"What would you change if you were to recreate this advert?"
"What do you think the target audience for the advert?"
After watching the advert i then asked them the questions and Christal said the advert was trying to be funny but it wasn't funny at all. Lareb said the advert was a little bit weird because of the way the character was acting. The advert was also weird and uncomfortable because "why would you have a fling with an egg?" and finally Damilola said that the advert was made weird by the character's acting. These opinion/views made me realise that my advert must be funny but at the same time not to try too hard to be funny. Also these opinions will help me with choosing the right actor for the advert.
Thursday, 13 March 2014
Page-layout Magazine feedback
Damilola: The front cover catches your eye very quickly and the title of the magazine is very well placed. Plus it looks professional. Th use of colour complements the main image and you can instantly tell what genre the magazine is. The overall layout of the magazine is nice.
Gabrielle: Genre is clearly identifiable by the main image used, the layout is really nice. The masthead is "buff" meaning top quality. The colour scheme is eye catching and bold, it definitely attracts the intended audience.
Gabrielle: Genre is clearly identifiable by the main image used, the layout is really nice. The masthead is "buff" meaning top quality. The colour scheme is eye catching and bold, it definitely attracts the intended audience.
Monday, 10 March 2014
Television Advert Feedback
Yogi's Feedback:
"You could end the advert with you just entering it, and you could add a pack shot at the end. Ending it this way gives it some mystery as to what happened next"
"You could end the advert with you just entering it, and you could add a pack shot at the end. Ending it this way gives it some mystery as to what happened next"
Tuesday, 4 March 2014
Task 10: Page Layout + Design
List of images I will want to use for my cover and two page spread.
Website:
http://i1-news.softpedia-static.com/images/news2/First-Look-at-Superman-Lois-Lane-of-Man-of-Steel-Together-Photo-2.jpg
Website:
http://i1-news.softpedia-static.com/images/news2/First-Look-at-Superman-Lois-Lane-of-Man-of-Steel-Together-Photo-2.jpg
This image is from the softpedia website where I collected the image. This image is a good image to use for my front cover as it shows two main characters from the movie (Clark Kent/Man of steel and Lois Lane). The reason why it is an ideal image to use for a front cover is because it is a perfect picture to show superman's relationship with Lois Lane. If i had to change an aspect of the picture, i would add some sort of background for example a building or something. Although you can already tell a lot
Monday, 10 February 2014
TV Production Advertising: TV Agencies
Agency:
Mindshare
Base:
1St Giles High Street, London WC2H 8AR
Size:
World's fastest-growing media agency
Examples of Clients:
First direct, Nike, Jaguar and many more
Advert and Product:
The product which is being advertised is the AXE deodorant.
Denotation:
The advert is based in an English class. The teacher is teaching some adults English, a young male student walks into the the lesson and the teacher pauses and takes a deep breath. She then says "Bom Chicka Wahwah" due to the the scent of the young student's fragrance. Keeping that in mind, the students didn't realise that she had stopped teaching, they then repeat the phrase "Bom Chicka Wahwah". Also they used that phrase as the slogan for the advert.
Obvious or Hidden message about the product:
The AXE commercial illustrates a middle aged brunette woman with an English, which could slightly be related to men enjoying women accents. It seems to say that British women may seem more intelligent than any other ordinary American women. She is not portrayed in any relative sexual way with her grayish blue clothing and she does not seem sexualised in any way.
Audience
Explain the different ways in which an audience can be classified (you will need to consider standard occupation classification, psychographics, geo-demographics, by age and by gender)
In terms of what way the audience can be classified, i would say this advert appeals to the demographic side of people.
Explain why it is useful to consider advertising audiences in these ways.
It is useful to consider the audiences in these ways because you need to know which people would buy the merchandise advertised, and plus you need to know which channels to
Who is the target audience for the advert looked at? (Consider age, gender, gender, occupation, geo-demographics and psychographics.)
The target audience for this advert is people who use deodorants.
How has the audience been targeted?
The audience has been attracted through the use of the reaction of the teacher and the students. Their reaction tells you that the fragrance of the deodorant is intoxicating.
Using the Guerrilla Scope website, identify 2 appropriate TV channels to target the audience identified for the advert.
I would advertise this advert on the E4 channel because, this channel has a lot of merchandise advertised on it. For example, a lot of hair products, skin care and fragrances are advertised on this channel because they are companies which sponsor the programmes shown.
Mindshare
Base:
1St Giles High Street, London WC2H 8AR
Size:
World's fastest-growing media agency
Examples of Clients:
First direct, Nike, Jaguar and many more
Advert and Product:
The product which is being advertised is the AXE deodorant.
Denotation:
The advert is based in an English class. The teacher is teaching some adults English, a young male student walks into the the lesson and the teacher pauses and takes a deep breath. She then says "Bom Chicka Wahwah" due to the the scent of the young student's fragrance. Keeping that in mind, the students didn't realise that she had stopped teaching, they then repeat the phrase "Bom Chicka Wahwah". Also they used that phrase as the slogan for the advert.
Obvious or Hidden message about the product:
The AXE commercial illustrates a middle aged brunette woman with an English, which could slightly be related to men enjoying women accents. It seems to say that British women may seem more intelligent than any other ordinary American women. She is not portrayed in any relative sexual way with her grayish blue clothing and she does not seem sexualised in any way.
Explain the different ways in which an audience can be classified (you will need to consider standard occupation classification, psychographics, geo-demographics, by age and by gender)
In terms of what way the audience can be classified, i would say this advert appeals to the demographic side of people.
Explain why it is useful to consider advertising audiences in these ways.
It is useful to consider the audiences in these ways because you need to know which people would buy the merchandise advertised, and plus you need to know which channels to
Who is the target audience for the advert looked at? (Consider age, gender, gender, occupation, geo-demographics and psychographics.)
The target audience for this advert is people who use deodorants.
How has the audience been targeted?
The audience has been attracted through the use of the reaction of the teacher and the students. Their reaction tells you that the fragrance of the deodorant is intoxicating.
Using the Guerrilla Scope website, identify 2 appropriate TV channels to target the audience identified for the advert.
I would advertise this advert on the E4 channel because, this channel has a lot of merchandise advertised on it. For example, a lot of hair products, skin care and fragrances are advertised on this channel because they are companies which sponsor the programmes shown.
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