Task 3 (c)

Using the job discriptions and applications found, and your own research, write a comprehensive overview on employment in your chosen industry.

Obsticles/challenges for two job roles in your chosen industry

Animators
Animators need a unique set of professional design and team-player skills to surmount the challenges of deadlines, competitive personalities, and other stresses in their otherwise creative jobs. It's not enough to know how to use the latest versions of 3D and 2D design software. A successful animator has to employ people skills, maturity, and professionalism to see a project through, from inception to release. While animation projects are viewed in a linear fashion, often your work will be done out of sequence, requiring consistent and careful communication and coordination between all members of the design and production staff. You'll be asked to coordinate your work with writers, music score composers and foley artists, code writers and programmers, promotions and marketing staff, and other illustrations and artists that all have to pull together toward a common goal. Depending on your role, you may also have to meet with clients, sub-contractors, and technical staff on a regualer basis. And you will will have to remain up to speed on the latest releases in the more commonly used 3D design and illustration software, attending refresher courses and certification classes. Often, animators also need to train on the latest versions of proprietary software created and used exclusively by their employers. When the going gets tough and deadlines loom, you may be asked to roll up your sleeves and work long hours until the job is done.

Graphics Designers
Freelancers have limted capacity. When asked to do a design, they might not be able to do or finish the job in time due to other customers' works. Designers often have specialities and their own 'style', this maybe a major issue because they would not possess any other skills because they're limited to their won creative skills.

Relavent Codes of practice
The animation industry is part of the TV/Movie industry, therefore it is regulated the BBFC-British Board Film Classification.

Application of laws relevant to one of your chosen job roles and impact e.g. privacy laws, copyright, libel etc.

Copyright is the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize other to do the same. It depends on the work created. Is it your own idea done on your own time? If so, then copyright will rest with you. If it is work done "for hire" then it does not.
"Fire hire" is an exception to the rule that the creator of the work is considered the author or owner of the copyright. It is called "corporate authorship". A good example of this is anything you created for studio. While you created the actual content, you were paid  were paid by way of compensation for it and thus the studio retains the copyright for them-selves. As mentioned in the ideas post, copyright only covers actual creations only. Copyright may also affect you when it comes to your personal works. While you are free to use copyrighted material for influence, direction and inspiration, you cannot create works that could be considered as infringing on the original piece.


Social sensitivities in one of your job roles e.g. representation of gender, accessibility

Graphic designer have to be careful when contructing designs which will become animation. For example, they have to make sure not to draw anything that might potentially harmful or offensive to other, something that could cause discrimination, racism etc.

Where adverts/career advice for industry can be found

Job advert for animation can be found at Animatedjobs.com. Animation career advice can be found at www.animationabout.com and https://nationalcareersservie.direct.gov.uk/advice/planning/jobprofiles/Pages/Animator.aspx

Research for Second Industry

Research for Second Industry

Ownership

Who is the company owned by?

Pixar is a subsidiary company owned by it’s parent company, The Walt Disney Company.

Do they own any other companies? What?

Disney owns a number of companies such as ESPN (Entertainment and Sports Programming Network), ABC Entertainment, ABC Daytime, ABC News, , ABC Television, ABC Kids, and Touchstone Television. Disney also owns 277 radio stations in the United States. 

Does the company make any other products or provide services that fall under a different media industry or are outside of the media altogether?

The “ Disney Music Group” is company is a collection of affiliated record labels and music publishing entitles, owned by The Walt Disney Company. A subsidiary of the Disney Music Group is ‘Walt Disney Records’ which is an American record label originally founded in 1956 as Disneyland Records.

History

When were they set up?

Pixar animation Studios was founded on the 17^th August, 1986 by Edwin Catmull and Steve jobs.

Have they merged with other companies or have they been taken over by anyone?

Disney merged with Marvel studios

What terms can be applied to your company and why?

My company is a subsidiary and multi national company.

Customers:

Who are their customers?

Pixar’s customers are both children and adults. The reason why I say this is because Pixar’s has mature, character-driven stories that both adults and children can both laugh.

 

What are their viewing figures?

Toy Story 3 (2010) $1,063.2 million

Finding Nemo (2003) $867.9 million

Up (2009) $731.3 million

 

Have their readership/audience increased/decreased over time?

Financial:

Who is their competition?

Pixar’s rival and biggest competitor in the animation industry is DreamWorks Studios

How much money do they make?

Pixar is worth 7.4 billion dollars.

 

Do they have any other sources of income?

Pixar’s source of income is their movie production and their parent company, The Walt Disney Company

Have there been any developments e.g. online services, iPhone application

TASK 3A

Task 3: Original films and remakes

Planet of the Apes

Original Planet Of The Apes (1968)

Remake Rise of The Planet of the Apes 2011

What production companies produced each film? 
The 1968 one was produced by APJAC Productions and distributed by 20th Century Fox

Rise of the planet of the apes was produced by Dune Entertainment, Chernin Entertainment
Big Screen Productions, Ingenious Film Partners and distributed 20th Century Fox.

Do any of these companies own any cinemas ? 
20 Century Fox does not own any cinemas,but it has subsidiary studios

Which country or countries did the funding come from for both films? 
The funding for the movies were from the United States, which is a hollywood developing country and is an international cooperation.


Can either film be considered an ‘independent’ or ‘mainstream’ film? 
Both films are mainstream films, meaning they were released world wide.

Did they receive any funding from ‘funding bodies’? These should be listed in the film's company credits on imdb. 
The 1968 movie received a funding of $5,799,157, whereas the 2011 movie received $93 million

What technologies ( film format, sound mix, cameras) were used in the production? (check imdb technical specifications). 

Full Technical Aspects for the 1968 Planet of the Apes

Runtime	1 hr 52 min (112 min) 1 hr 55 min (115 min) (Argentina) 1 hr 47 min (107 min) (DVD edition) (Spain)
Sound Mix	4-Track Stereo (Westrex Recording System)
Color	Color
Aspect Ratio	2.35 : 1
Laboratory	DeLuxe (color by) (as De Luxe)
Film Length	3,060 m
Negative Format	35 mm
Cinematographic Process	Panavision (anamorphic) (as Panavision®)
Printed Film Format	35 mm

Full Technical aspects for Rise of the Planet of the Apes

Runtime	1 hr 45 min (105 min)
Sound Mix	SDDS | Datasat | Dolby Digital
Color	Color
Aspect Ratio	2.35 : 1
Camera	Arricam LT, Zeiss Master Prime and Angenieux Optimo Lenses Arriflex 435, Zeiss Master Prime and Angenieux Optimo Lenses
Laboratory	DeLuxe, Vancouver, Canada (laboratory and telecine services) EFILM Digital Laboratories, Hollywood (CA), USA (digital intermediate)
Film Length	2,890 m (Portugal, 35mm) 2,919 m (Spain)
Negative Format	35 mm (Kodak Vision3 250D 5207, Vision3 500T 5219)
Cinematographic Process	Digital Intermediate (2K) (master format) Super 35 (source format)
Printed Film Format	35 mm (anamorphic) (Fuji Eterna-CP 3514DI) D-Cinema

Who distributed the films in the UK? ( company credits on imdb ) 
In the UK the films were distributed by 20th Century Fox Studios

Do they fit into a particular genre or ‘cycle’ of films? 
Both movies fit into the action and fantasy genre

Do they have any stars? 
Both films do not any stars on the IMDB website.

What certificate did they receive in the UK, and why did they receive that certificate?
The1968 Planet of the Apes was given a certificate rating of 12, whereas the Rise of the planet of the Apes was given a 15. The reason why the Rise of the Planet of the Apes is a 15 is because of the violent content within the movie.

Are they part of a series of films i.e sequels?
In total there 7 'Ape' movies. The  order goes as follows;Planet of the Apes (1968),
Beneath the Planet of the Apes, Escape from the planet of the Apes,
Conquest of the Planet of the Apes, Battle for the Planet of the Apes. Then the remake of the 1968; Planet of the Apes (2001). Then comes a reboot of the 2001; Rise of the planet of the Apes Then the sequel; Dawn of the Planet of the Apes

Audience Profile

Audience profile

Damien

Age: 18

Gender: Male

Ethnicity: White British

Occupation: Junior manager at Pret A Manger

Education: Student at Hertfordshire University;
Studying Music technology and Audio Systems

Psychographics
In terms of the psychographics, Damien is an explorer. The reason he is an explorer is because
he is a student who seeks discovery in life, is a very energetic person, individual and experienced person. He highly values difference and adventure, and he is the first to try new brands.

Geo-demographics:
Birth Place is Italy, Rome.
Current Living status: Lives 75 Valley Way Stevenage, Hertfordshire. Here he lives with his mother and father but misses his sisters who still live in Rome with their grandmother, but he still keeps in contact with them through social websites such as Facebook and Skype (Skype is his favourite)


Socio-economic:
Damien is in the C1 class in terms of demographics, reason being that he is . In terms of socio-economics, Damien would be an aspirer.

Magazine cover feedback

Positive: 
masthead is very eye catching, the colour scheme very good, nice alignment and the layout is neat. Main image ties in with the theme. Cover lines are interesting

Negative: 
Make the masthead show a bit more (colour is too dark), make a Tag-line. "Glory is behind the character's head". Could do with a different colour

What I will change:

I will change the colour of the masthead to make Is stand out because black is too dark to clearly see the words. I will also make tag-line for the magazine

Qualitative + Quantitative findings

What I have found out: I have found out the channels which I will broadcast my advertisement on and their TV rating and number of viewers.

-ITV has 18, 434,000 viewers per week.

-E4 has 3,851,000 viewers per week.

How it will help with planning my TV Ad:

This research helps to know how many viewers watch the channels which I want to broadcast my advert on.

Brand Sales findings:
Over 80 million boxed chocolate shell eggs are sold not to mention all the Crème Eggs and Mini Eggs. In a typical year, £70 million is spent on Crème filled eggs, which is a growing sector, and £30 million is spent on mini eggs with Cadbury’s Mini Eggs being the biggest mini egg brand. Over £300 million Crème Eggs are sold each year.


Questionnaire Findings

For my questionnaire i asked the target audience 8 questions which were

"What is your favourite aspect of a TV advertisement?

Please explain your reason to your answer in Q1

Generally on a scale of 1 to 5 (1 being very funny), how would you rate comedy sketches used in current adverts?

What makes an advert memorable to you?

what adverts do you find the most interesting and beneficial to you?

What would you consider to be the most irritating aspect of a TV advertisement?

What do you dislike about adverts generally?

What do you consider to be the most important characteristic of a TV advertisement?"

From my research findings, i found that most people's favourite aspect about a television advert is the comedic and action side. Part of the reason why the first question was mostly these two answers was because, most of the people who filled my questionnaire were male.


Vox Populi Findings:

For the Vox Populi findings the people i interviewed/questioned had mixed views about the creme egg. The opinion where as follows: "The creme egg is alright. It's nice, I like the creamy texture and the sweetness of the yellow bit and i like the chocolate shell." For the negative opinions they said, "I'm not really fond of the creme egg, it's too sweet and the shell is a little bit too hard.


Focus group Findings:


For my focus group I made my audience watch a creme advert, and plus I prepared 3 questions which I would ask them after showing the advert;

"What do you think about the advert you have just seen?",

"What would you change if you were to recreate this advert?"

"What do you think the target audience for the advert?"

After watching the advert i then asked them the questions and Christal said the advert was trying to be funny but it wasn't funny at all. Lareb said the advert was a little bit weird because of the way the character was acting.  The advert was also weird and uncomfortable because "why would you have a fling with an egg?" and finally Damilola said that the advert was made weird by the character's acting. These opinion/views made me realise that my advert must be funny but at the same time not to try too hard to be funny. Also these opinions will help me with choosing the right actor for the advert.

Page-layout Magazine feedback

Damilola: The front cover catches your eye very quickly and the title of the magazine is very well placed. Plus it looks professional. Th use of colour complements the main image and you can instantly tell what genre the magazine is. The overall layout of the magazine is nice.

Gabrielle: Genre is clearly identifiable by the main image used, the layout is really nice. The masthead is "buff" meaning top quality. The colour scheme is eye catching and bold, it definitely attracts the intended audience.

Television Advert Feedback

Yogi's Feedback:

"You could end the advert with you just entering it, and you could add a pack shot at the end. Ending it this way gives it some mystery as to what happened next"

Task 10: Page Layout + Design

List of images I will want to use for my cover and two page spread.

Website:

http://i1-news.softpedia-static.com/images/news2/First-Look-at-Superman-Lois-Lane-of-Man-of-Steel-Together-Photo-2.jpg

This image is from the softpedia website where I collected the image. This image is a good image to use for my front cover as it shows two main characters from the movie (Clark Kent/Man of steel and Lois Lane). The reason why it is an ideal image to use for a front cover is because it is a perfect picture to show superman's relationship with Lois Lane. If i had to change an aspect of the picture, i would add some sort of background for example a building or something. Although you can already tell a lot

TV Production Advertising: TV Agencies

Agency: 
Mindshare

Base: 
1St Giles High Street, London WC2H 8AR

Size:
World's fastest-growing media agency

Examples of Clients: 
First direct, Nike, Jaguar and many more


Advert and Product: 
The product which is being advertised is the AXE deodorant.

Denotation: 
The advert is based in an English class. The teacher is teaching some adults English, a young male student walks into the the lesson and the teacher pauses and takes a deep breath. She then says "Bom Chicka Wahwah" due to the the scent of the young student's fragrance. Keeping that in mind, the students didn't realise that she had stopped teaching, they then repeat the phrase "Bom Chicka Wahwah". Also they used that phrase as the slogan for the advert.

Obvious or Hidden message about the product:
The AXE commercial illustrates a middle aged brunette woman with an English, which could slightly be related to men enjoying women accents. It seems to say that British women may seem more intelligent than any other ordinary American women. She is not portrayed in any relative sexual way with her grayish blue clothing and she does not seem sexualised in any way.

Audience

Explain the different ways in which an audience can be classified (you will need to consider standard occupation classification, psychographics, geo-demographics, by age and by gender)
In terms of what way the audience can be classified, i would say this advert appeals to the demographic side of people.

Explain why it is useful to consider advertising audiences in these ways.
It is useful to consider the audiences in these ways because you need to know which people would buy the merchandise advertised, and plus you need to know which channels to

Who is the target audience for the advert looked at? (Consider age, gender, gender, occupation, geo-demographics and psychographics.)
The target audience for this advert is people who use deodorants.

How has the audience been targeted?
The audience has been attracted through the use of the reaction of the teacher and the students. Their reaction tells you that the fragrance of the deodorant is intoxicating.


Using the Guerrilla Scope website, identify 2 appropriate TV channels to target the audience identified for the advert.
I would advertise this advert on the E4 channel because, this channel has a lot of merchandise advertised on it. For example, a lot of hair products, skin care and fragrances are advertised on this channel because they are companies which sponsor the programmes shown.

Task 11 Production Log Evaluation

Pre-production:

Before shooting the actual music video with my partner Damilola, i had to do something called Pre-production. this is when you plan out the storyboard, camera angles, who will be in your music video and most importantly what your music will be about.

Stages

Step 1: Choosing your track

For your final production, it can be a mistake to go for something too well known as the image of the original will always be hanging over you, particularly the image of the artist. There is plenty of material available; you can create an image from scratch with your own performers adopting the role of the band.

The other things are to choose a track which stimulates some visuals and which isn't too long. Three minutes for a music video is enough of a challenge, so don't go for some five minute epic- you'll struggle to sustain it for the viewer.

Step 2: Write a treatment

A treatment is your pitch for the track, with a suggestion of what your 'concept' might be. It needs to be clear, workable and realistic in what you aim to do. If your idea is too elaborate, more can go wrong and you'll only be disappointed! After doing so, you get feedback on this from your teacher and fellow students and then review it in the light of their comments.

Step 3: Do lots of research

You should be looking at real music videos from the same genre of music as your own, not to copy them slavishly but to get a sense of what the conventions are. look closely at them and break them down to see how they work. How do they use verse and chorus? how do they use the beat and rhythm? how do they showcase the star? How much do the visuals relate to the lyrics? what's the concept?
You should also look at student videos to identify strengths you can draw upon and weaknesses you can avoid. here are a couple- what works and what doesn't?

For this stage I researched a lot of Bruno Mars' songs


Step 4: Plan for everything

Storyboard as much of it as possible

It might be tempting not to bother with storyboards but it is a mistake if you do so. You need a visual plan for your work as it won't just happen when you have a camera in your hand! I would recommend using post-its for constructing a storyboard, as you can move the frames around and change the order easily. Once you have done the storyboard, the next step is to turn it into an animatic, which quite literally involves taking a photo of each frame (on your phones or a webcam, nothing fancy) and then dropping the frames onto the timeline of your digital editing program. You can then cut them to length, in time with your music on the audio line and then export the whole thing as an animatic- a moving storyboard. Here's one of the first thirty seconds of a video...

The other crucial aspect of planning is logistics. This involves production management skills, thinking ahead to everything that could possibly go wrong on your shoot and to every little detail of what you will need. Nothing should be left to chance- costumes, props, locations, camera equipment and people all need orgnaising. Don't have your actors just wearing any old clothes- plan what they will wear; don't rely on someone else remembering particular props, have a list of who is bringing what. For a music video, the instruments are props, so don't forget them! Don't assume everyone will simply turn up- make sure everyone has all the phone numbers and everyone knows exactly where they should be and when.

You really will need suitable places for the performances and you will need to think about variety for these. You should also aim to shoot the whole thing well in advance of deadlines, as you may end up having to shoot some of it again!

Above all else, make sure your performers have rehearsed and know the words and that they are willing to throw themselves into it. If they don't look enthusiastic and don't look as if they mean it, the video won't work!

Step 5: set up a blog

This should be the place for all your evidence, showing the journey of your project. You can use it to link to ideas and inspiration, to examples of your research into music video, the genre and your particular artist, to post recce shots and ideas for hair and costume, for your storyboards, your animatic, screengrabs of work in progress and for feedback from others.

Step 6: know your equipment

Make sure you have practised with the equipment and that you know how to set it up and how to get the best from it. Cameras, lights and the edit program are all going to be important to how your video looks, but an easy one to forget is the music- have the track, (preferably with some 'beeps' at the start so it will be easy to synch video material with the master track at the edit stage) and have it on something where it is audible. It is no use just having your singer with headphones on so the camera can't hear the music- it needs to be played out loud!

Step 7: the Shoot

Shoot the performance at least ten times with different set-ups. You may think this is excessive, but if you are going to have something to cut together with coverage of every second of the track, you need lots of material. Make sure you have plenty of cutaways as well, for interesting shots that will retain the viewer's interest. Experiment with extra angles and lighting changes and don’t forget: lots of close-ups, which is the dominant mode of music video!


Step 8: capturing

Label everything you capture and organise it so its easy to find;don’t capture stuff you don’t need, but do capture full takes of the song, as if you stack them on top of each other in the timelines, you can strip away what you don't need easily thereafter. By the way, multi-track timelines like Premiere and Final Cut are ideal for editing music video- iMovie and MovieMaker are much harder to use for lip-synch material.

Step 9: the edit

Synch up performances first and get the whole picture rather than tiny detail
Cut and cut again, aiming for a dynamic piece of work. Do any effects work last.
Upload a rough cut to your blog and get feedback, then act upon this to finesse your final version.

Music Video-Task 5

Artist: Bruno Mars

Song Title: When I Was Your Man

Produced by 'The Smeezingtons

Written By Bruno Mars, Philip Lawrence, Ari Levine and Andrew Wyatt.

Basic Information

Message: The soul and piano pop ballad finds Mars singing about a pre-fame heartbreak as he regrets a girl that he let get away. It starts with rolling piano riff and near-scat vocal cadence, "Same bed but it feels just a little bigger now / Our song on the radio but it don't sound the same."

Target Audience: The target audience for my music video is Bruno Mars. I've chosen this specific audience as it's very large and world wide. As i too am a Bruno Mars fan, i know what they like to see in his videos.

Technical Information and conventions:
In the music video i will use conventions such as cutting to the beat of the music, close ups, medium shot and many others. I intend to use close ups and medium shot because, I feel that with these type of shots you can really capture the emotions on the face.

Financial Information: In terms of the financial side of the music video, purchasing a professional camera to record the video would cost around £49, 655 and a piano with good quality sound will cost around £2, 200. Due to copyright laws, i would need clearance to use Bruno Mar's song. In one online transaction i can purchase a one-off license from just £15 pounds, or multiple licenses depending upon the number products that i'm making or distributing.

Television Advertisement

Should Television Adverts be regulated?


Advertising plays an essential part in all market economies. It stimulates growth and innovation, encourages competition and increases consumer choice. It is a swift and efficient means of making consumers aware of product innovations and keeping them informed of the range, nature and quality of the products available to them. Advertising is an important element in maintaining or increasing market share and vital to the introduction of a new product or the improvement of an existing one.

To fulfil this important task, advertising must enjoy a high level of consumer trust and confidence; it must be legal, decent, honest and truthful. If consumers are misled by advertising, they will not buy again; if it offends them, they will not buy in the first place. Bad advertising, even though it may account for only a small percentage of the whole, will gradually undermine consumer confidence and all advertising will suffer. So it is in the interests of the advertising industry to ensure that advertising is properly regulated.

In this essay i will be exploring the reasons why i think television adverts should be regulated. I will be using both personal opinion. Advertising regulation refers to the laws and rules defining the ways in which products can be advertised in a particular region. Rules can define a wide number of different aspects, such as placement, timing and the content. In the United States, false advertising and health-related ads are regulated the most. This is due to the fact that false advertising is illegal according to the Federal Trade Commission. It is also unethical. Other kinds of unethical advertising are neither deceptive or illegeal; however, they offend moral principles. For example, an offensive advert is the "Antonio Federici" ice cream advert. It shows two males who look like they are about to kiss, wearing catholic priest robes. The reason this is offensive is about, it is two males displaying homosexual behaviour WHILST wearing clothes of a religion that frowns upon that sort of practice.

In my opinion i believe adverising should be regulated because some adverts out there which have hidden innuendos, are being shown before the 'WaterShed'. For example, the ' Flora' butter advert. In this advert we meet josh and his brother making breakfast for their parents' anniversary. They rush upstairs and burst open the door, however they instantly stop in their tracks and cover their eyes (and also the dog). Later you see the mother coming down stairs with messy hair and doing her robe. The advert doesnt say much except "She seemed quite good at it", this is the sexual innuendo which is shown/said in the advert. This advert should be regulated or changed because it is inappropriate to advertise butter in such a way. There are many other offensive adverts out there which are offensive to people, but yet the ASA miss those adverts and send them through.

In conclusion, i personally believe that adverts should be regulated because, they are meant to advertise products and there's ways to do that. You cannot have a billboard with a woman's chest wearing a bra only as an advertisement, and expect people to know what the advertisement is about. First of all it is offensive to women because their being shown as tools to use for advertising, and it is misleading because one would think that the advert is either for bras or breast implants.

Task 4 Page Layout

Out of the magazine ideas, which would you personally buy?

Which magazine masthead would you prefer?

Which cover best suits it's masthead?

Which magazine idea is most appealing to you?

How could i make improvements to the ideas?

How much would you be willing to pay for on of my magazines?

Which cover line is the least appealing to you?

Magazine Ideas

Magazine 1

Idea 1: "Baka" Magazine

Genre: Lifestyle

Content: In this magazine you will find tourist attraction places e.g Tokyo Disneyland and Kiyomizu-dera (an independent Bhuddhist temple eastern Kyoto)

'Baka' ( meaning 'Idiot'  magazine is based on japanese lifestyle. The kind of topics which i will focus on are japanese fashion, japanese food, exercise and 'Fun'. By 'Fun' i mean fun things to do in Japan, for example you could go to cosplay events, go to the famous temples and things like that.

Where would you find it?
This magazine would be available in most local news agents or stores and you can also find it online. You can also make an online registration account.

Cover lines:

"Travel Japan in the turn of a page"

"Enjoy Japan at it's fullest"

"Explore"

Magazine 2

Idea 2: "A Cosplay" Magazine

Genre: Specialist

This magazine will be about anime cosplay, people who like anime or cartoons would love this sort of thing. I chose to make this magazine about cosplay because a lot of people like to dress up as their favourite characters

Where would you find it?
This magazine would be found mostly in book shops because there will be a number of issues released at once. This way it will

Cover lines: 
"Be the hero you've always wanted to be"

"Don't play the hero, be the hero"

"Make the costume, win the competition"

I've based the cover lines on the idea of of the cosplay show.

Magazine 3

Idea 3:  "Kirei na Hana" (Pretty Flower) Magazine

Genre: Specialist Magazine

Content: Fashion from all over the world, but mostly fashion from East Asia. This magazine is targeted at women in their teens.

Where would you find it?
Since this magazine is targeted specifically at female teens, it will be found in women stores and in some local stores.

Cover lines: 

"The clothes you wear define you"

"Wear the world"

"The world is your dressing room"

These cover lines are based on the different fashion you would see in the world.

Television Advert Offense

KFC Zinger Burger

• Outline what happens in the advert

In the advert, you see some workers eating some Zingers with their mouths full. They start singing about the burgers and only at the end one of them picks up a call and it turns about to be a helpline 

• Identify why they might be considered as misleading, offensive or harmful and to whom?

This advert is very offensive to people are being abused at their homes or wherever they may be. It shows people who operate at this helpline to be non-caring and inconsiderate.

Task 1 Tv Advert Analysis: Sunsilk advert

The Sunsilk advert is a retro ad from the 1960′s. The tone of the advert is calm and gentle, this is because of the use of many different techniques such as non-diagetic sound, the melody played in the background -composed by John Barry- is haunting and sets a mysterious atmosphere within the advert. The voice over also ads to this because mans voice is so calm and matter of fact.

The message of the advert is clear  Sunsilk will make your hair beautiful therefor making you look more beautiful and the tag line is ‘its part of the art of being beautiful’ implying that Sunsilk should be an essential part of a beauty regime .

The representation of the woman is important in this advert she is simply a beautiful woman with beautiful hair. Because the advert is black and white it is hard to keep the audiences attention on the woman's hair but by the way they used personal codes like the clothes she is wearing (light colours) makes her hair more noticeable. However the representation could be perceived wrongly by an audience because in the voice over the man says ‘sunny silky, sunsilk’ and the woman is blonde, in my opinion this could be taken the wrong way and an audience could think the product is just for blonde hair.

I think that the setting used in the advert is completely irrelevant although i know that the directors intentions were probably to make the woman look elegant by rowing a boat. In my opinion they could of used a simpler more relatable environment to set the advert e.g a bathroom/hair dressers.

Product placement was successful in this advert because each bottle is displayed separately at the same time as being mentioned in the voiceover this makes it easy for an audience to recognise the product they are most interested in.

Task 1 Nina Ricci Advert

Colour: The feminine shade of pink instantly makes it clear that the advertisement and product is targeted towards females. The colour pink connotes compassion, nurturing and unconditional love. 

It makes the audience feel as though the product is very gentle and subtle. The colour conveys an image of the perfume as being innocent and the female also as she is dressed in a baby pink dress with white flowers around her, connoting purity.

Framing: The female is surrounded and framed by four mirrors reflecting images in the room, including her. Also, she is holding the perfume bottle behind her as well as it being places at the tail of her dress in a larger print. Moreover, two trees are placed next to and behind her, which creates quite a feminine and innocent feel as it adds white to the image.

Composition: The image has been composed with the female on the right side of the print, using the rule of three thirds. This draws more attention to her and creates a sense of importance not only to her but the perfume bottle also, placed on the opposite (left) side of the print. All the images in the print blend well together due to the similar shades of colours. 

Size:  The perfume bottle that is the actual product is not the largest image on the print, however it is placed the closest to the camera, which draws attention to it. The text is small compared to the images, however the Brand name is clear and visible. The slogan on the other hand is not.

Type of shot: The overall print is a long shot and slightly low-angle, this includes the female, trees, flowers and mirrors. Although, the actual perfume bottle shot is a straight on, close-up. This has been done to make the advertisement look empowering, encouraging women to buy it. 

Subject matter: The purpose of the print advert is to promote the Nina Ricci perfume. Feminine colours and images have surrounded the product.

Setting: The photograph has been taken indoors. It looks as though it is a bedroom with white walls, mirrors, trees and the product. The white emphasises the purity of the product. However the pink and silver adds a sense of femininity and class.

Lighting: The print is very bright and has white light added to the whole image. The background has shadows, possibly portraying an image that the female in the shot has come something negative, but is better now that she has the perfume. The mood is positive as it is promoting the product.

Pose: The female in the image is holding the perfume bottle behind her, as looks as though she is hiding it or has a secret. Her facial expression is relaxed. The pink flower like dress and wavy hair adds to the feminine touch of the image. The product appears three times on the print in a subtle way. It is clearly displayed at the front, and then is shown much smaller in her hands and reflection from the mirror.

Connotations: The constant colour white connotes purity and innocence. It could have a deeper meaning that the perfume actually smells quite floral. The way the image has been presented almost makes the audience feel as though they are in a fantasy. The tress coming out of the mirrors is quite unreal.

Audience: The product is aimed at females who are teenagers and adults. The product is priced at around £30-£50, therefore would be appropriate for a middle class audience.