TASK 3A

Task 3: Original films and remakes

Planet of the Apes

Original Planet Of The Apes (1968)

Remake Rise of The Planet of the Apes 2011

What production companies produced each film? 
The 1968 one was produced by APJAC Productions and distributed by 20th Century Fox

Rise of the planet of the apes was produced by Dune Entertainment, Chernin Entertainment
Big Screen Productions, Ingenious Film Partners and distributed 20th Century Fox.

Do any of these companies own any cinemas ? 
20 Century Fox does not own any cinemas,but it has subsidiary studios

Which country or countries did the funding come from for both films? 
The funding for the movies were from the United States, which is a hollywood developing country and is an international cooperation.


Can either film be considered an ‘independent’ or ‘mainstream’ film? 
Both films are mainstream films, meaning they were released world wide.

Did they receive any funding from ‘funding bodies’? These should be listed in the film's company credits on imdb. 
The 1968 movie received a funding of $5,799,157, whereas the 2011 movie received $93 million

What technologies ( film format, sound mix, cameras) were used in the production? (check imdb technical specifications). 

Full Technical Aspects for the 1968 Planet of the Apes

Runtime	1 hr 52 min (112 min) 1 hr 55 min (115 min) (Argentina) 1 hr 47 min (107 min) (DVD edition) (Spain)
Sound Mix	4-Track Stereo (Westrex Recording System)
Color	Color
Aspect Ratio	2.35 : 1
Laboratory	DeLuxe (color by) (as De Luxe)
Film Length	3,060 m
Negative Format	35 mm
Cinematographic Process	Panavision (anamorphic) (as Panavision®)
Printed Film Format	35 mm

Full Technical aspects for Rise of the Planet of the Apes

Runtime	1 hr 45 min (105 min)
Sound Mix	SDDS | Datasat | Dolby Digital
Color	Color
Aspect Ratio	2.35 : 1
Camera	Arricam LT, Zeiss Master Prime and Angenieux Optimo Lenses Arriflex 435, Zeiss Master Prime and Angenieux Optimo Lenses
Laboratory	DeLuxe, Vancouver, Canada (laboratory and telecine services) EFILM Digital Laboratories, Hollywood (CA), USA (digital intermediate)
Film Length	2,890 m (Portugal, 35mm) 2,919 m (Spain)
Negative Format	35 mm (Kodak Vision3 250D 5207, Vision3 500T 5219)
Cinematographic Process	Digital Intermediate (2K) (master format) Super 35 (source format)
Printed Film Format	35 mm (anamorphic) (Fuji Eterna-CP 3514DI) D-Cinema

Who distributed the films in the UK? ( company credits on imdb ) 
In the UK the films were distributed by 20th Century Fox Studios

Do they fit into a particular genre or ‘cycle’ of films? 
Both movies fit into the action and fantasy genre

Do they have any stars? 
Both films do not any stars on the IMDB website.

What certificate did they receive in the UK, and why did they receive that certificate?
The1968 Planet of the Apes was given a certificate rating of 12, whereas the Rise of the planet of the Apes was given a 15. The reason why the Rise of the Planet of the Apes is a 15 is because of the violent content within the movie.

Are they part of a series of films i.e sequels?
In total there 7 'Ape' movies. The  order goes as follows;Planet of the Apes (1968),
Beneath the Planet of the Apes, Escape from the planet of the Apes,
Conquest of the Planet of the Apes, Battle for the Planet of the Apes. Then the remake of the 1968; Planet of the Apes (2001). Then comes a reboot of the 2001; Rise of the planet of the Apes Then the sequel; Dawn of the Planet of the Apes

Audience Profile

Audience profile

Damien

Age: 18

Gender: Male

Ethnicity: White British

Occupation: Junior manager at Pret A Manger

Education: Student at Hertfordshire University;
Studying Music technology and Audio Systems

Psychographics
In terms of the psychographics, Damien is an explorer. The reason he is an explorer is because
he is a student who seeks discovery in life, is a very energetic person, individual and experienced person. He highly values difference and adventure, and he is the first to try new brands.

Geo-demographics:
Birth Place is Italy, Rome.
Current Living status: Lives 75 Valley Way Stevenage, Hertfordshire. Here he lives with his mother and father but misses his sisters who still live in Rome with their grandmother, but he still keeps in contact with them through social websites such as Facebook and Skype (Skype is his favourite)


Socio-economic:
Damien is in the C1 class in terms of demographics, reason being that he is . In terms of socio-economics, Damien would be an aspirer.

Magazine cover feedback

Positive: 
masthead is very eye catching, the colour scheme very good, nice alignment and the layout is neat. Main image ties in with the theme. Cover lines are interesting

Negative: 
Make the masthead show a bit more (colour is too dark), make a Tag-line. "Glory is behind the character's head". Could do with a different colour

What I will change:

I will change the colour of the masthead to make Is stand out because black is too dark to clearly see the words. I will also make tag-line for the magazine

Qualitative + Quantitative findings

What I have found out: I have found out the channels which I will broadcast my advertisement on and their TV rating and number of viewers.

-ITV has 18, 434,000 viewers per week.

-E4 has 3,851,000 viewers per week.

How it will help with planning my TV Ad:

This research helps to know how many viewers watch the channels which I want to broadcast my advert on.

Brand Sales findings:
Over 80 million boxed chocolate shell eggs are sold not to mention all the Crème Eggs and Mini Eggs. In a typical year, £70 million is spent on Crème filled eggs, which is a growing sector, and £30 million is spent on mini eggs with Cadbury’s Mini Eggs being the biggest mini egg brand. Over £300 million Crème Eggs are sold each year.


Questionnaire Findings

For my questionnaire i asked the target audience 8 questions which were

"What is your favourite aspect of a TV advertisement?

Please explain your reason to your answer in Q1

Generally on a scale of 1 to 5 (1 being very funny), how would you rate comedy sketches used in current adverts?

What makes an advert memorable to you?

what adverts do you find the most interesting and beneficial to you?

What would you consider to be the most irritating aspect of a TV advertisement?

What do you dislike about adverts generally?

What do you consider to be the most important characteristic of a TV advertisement?"

From my research findings, i found that most people's favourite aspect about a television advert is the comedic and action side. Part of the reason why the first question was mostly these two answers was because, most of the people who filled my questionnaire were male.


Vox Populi Findings:

For the Vox Populi findings the people i interviewed/questioned had mixed views about the creme egg. The opinion where as follows: "The creme egg is alright. It's nice, I like the creamy texture and the sweetness of the yellow bit and i like the chocolate shell." For the negative opinions they said, "I'm not really fond of the creme egg, it's too sweet and the shell is a little bit too hard.


Focus group Findings:


For my focus group I made my audience watch a creme advert, and plus I prepared 3 questions which I would ask them after showing the advert;

"What do you think about the advert you have just seen?",

"What would you change if you were to recreate this advert?"

"What do you think the target audience for the advert?"

After watching the advert i then asked them the questions and Christal said the advert was trying to be funny but it wasn't funny at all. Lareb said the advert was a little bit weird because of the way the character was acting.  The advert was also weird and uncomfortable because "why would you have a fling with an egg?" and finally Damilola said that the advert was made weird by the character's acting. These opinion/views made me realise that my advert must be funny but at the same time not to try too hard to be funny. Also these opinions will help me with choosing the right actor for the advert.

Page-layout Magazine feedback

Damilola: The front cover catches your eye very quickly and the title of the magazine is very well placed. Plus it looks professional. Th use of colour complements the main image and you can instantly tell what genre the magazine is. The overall layout of the magazine is nice.

Gabrielle: Genre is clearly identifiable by the main image used, the layout is really nice. The masthead is "buff" meaning top quality. The colour scheme is eye catching and bold, it definitely attracts the intended audience.

Television Advert Feedback

Yogi's Feedback:

"You could end the advert with you just entering it, and you could add a pack shot at the end. Ending it this way gives it some mystery as to what happened next"

Task 10: Page Layout + Design

List of images I will want to use for my cover and two page spread.

Website:

http://i1-news.softpedia-static.com/images/news2/First-Look-at-Superman-Lois-Lane-of-Man-of-Steel-Together-Photo-2.jpg

This image is from the softpedia website where I collected the image. This image is a good image to use for my front cover as it shows two main characters from the movie (Clark Kent/Man of steel and Lois Lane). The reason why it is an ideal image to use for a front cover is because it is a perfect picture to show superman's relationship with Lois Lane. If i had to change an aspect of the picture, i would add some sort of background for example a building or something. Although you can already tell a lot